The current buzz for some of last years has been Search Engine Marketing. Everybody wishes to make out what it is and how to do it. Much in the same way that web design was the thing to learn in the late 90’s. Currently, almost all web design agencies suggest this service, and have been offering this service to their clients. There are Internet Marketing experts all over the world, but is this somewhat that Google sees as unnatural and unethical – as it is a transparent exploitation of Google search results? This depends on the application.

If you are a spammer and your one and only aim is to add duplicate content, door way pages, and other black hat content, then this will be seen by Google as bad, for the reason that it does not benefit the user at all and just adds to the growing list of thousands of pages that are irrelevant and have no worth. But if you are adding relevant and original content on a regular basis, this can be pretty useful, especially if you are writing for the user in mind, as it holds a positive value and will carry additional chance of being picked and displayed in the search engine results pages.

Google just cares about presenting the users with the results that they are in search of, the more relevant the result, the better. Google have prepared several algorithms whose only job is to shake-up relevant content and show it in the index of websites held in datacenters all over the world.

In addition, if the content that has been created engages the user in some kind of way then this can also make you extra brownies points as it makes your site sticky and get users visiting more regularly and for longer. Google wants websites to have some type of function and not just sit there becoming stale and obsolete. If this rule can be followed, there is very little possibility of Google ever having any problems with so called “SEO’s” and they can continue to add value to the increasing number of websites that are online and being accessed as we speak.

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