Many people think that PPC marketing is a waste of money while others view’s SEO as unworthy. In reality, the two marketing strategies form a perfect combination.
Pay-Per-Click – PPC
PPC marketing is a “love it” or “hate platform”. For the “love it” crowd, PPC marketing is a way to get instant exposure and feedback on site designs. In a matter of minutes, you can start receiving traffic and adjusting your site to convert the traffic at the best rate possible. for more details visit to overall marketing strategy, both platforms will deliver the goods.
For those in the “hate it” crowd, bids are to high and one never knows how may of the clicks are fake and worthless. When starting out, the PPC campaign is critical for getting immediate traffic and tweaking the site to maximize conversions.
Search Engine Optimization – SEO
As with PPC, SEO marketing has its proponents and detractors. Those who love it look at the free traffic and glorious profitability of a site that converts the traffic at a decent rate. Detractors view SEO as an unnecessary waste of time since it can take a year or more to get high rankings, particularly on Google. Detractors also argue that high listings are subject to changes in the search engine ranking process, which means you can lose your rankings.
So, who is right? In truth, both sides make accurate arguments. PPC is expensive and click fraud is a monstrous problem. SEO produces free traffic, but it takes along time to get to the top and rankings are subject to the whims of search engine ranking changes. The truth, of course, is both marketing platforms should be used whenever possible.
Internet Marketing Strategy
Every site is unique and special, but mostly combine PPC and SEO marketing as part of an overall internet marketing strategy for better outputs. When starting out, the PPC campaign is critical for getting immediate traffic and tweaking the site to maximize conversions. At the same time, a SEO campaign should be undertaken. Detractors also argue that high listings are subject to changes in the search engine ranking process, which means you can lose your rankings. As the site rises in search results, the PPC campaign should be fazed out for the relevant high listings. SEO is important because it covers most of the key areas that marketers need to address while selling and advertising online – it generates awareness, it leads to acquisition of customers and conversion of visitors to customers, and optimizes the marketing efforts to target buyers.
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Saturday, 28. February 2009
Even though it usually takes longer, I would side with SEO.
PPC, depending on your market, can become insanely expensive and if those clicks don’t get converted into sales you have essentially just thrown your money out the window. In my opinion it is better to invest the money getting yourself a more permanent source of visitors by getting ranked high in the search engines.
Monday, 2. March 2009
@top ten blogging, I agree with you, depending on budget. If there’s no budget, which in many cases there isn’t, or not enough, then yes it’s better to focus on SEO and to leave PPC until there is a budget.
But – if the web marketer has the budget to invest a few grand, then it can actually be money very well invested in order to figure out which keywords convert & which ones don’t (as long as conv tracking is used) because if this is done first, prior to SEO being done, you can then ensure that you’re only spending your SEO efforts working on keywords which actually convert, so you won’t end up wasting money on keywords that just don’t convert.
Cheers
Kev
Wednesday, 11. March 2009
Kevin has a very good point. Keyword research only goes so far, and to an extent your targeted keywords are somewhat of a guess. If you first do some PPC you’ll find which of your targeted keywords convert best and then you could target those keywords in your SEO efforts for optimal conversion rates.
Saturday, 14. March 2009
I wouldn’t necessarily phase out a CPC campaign if you also have a high organic rank. I’ve found that the two tend to reinforce each other. Yes the Organic listings get the most eyeballs overall but when you have both organic and paid listings you get the chance to hit that surfer twice with your “pitch” so to speak.
Saturday, 11. April 2009
Sorry for the extra post but I do essentially agree with this post. I just wanted to add some further perpective.
This post here is well written and well said.
Arthur
Thursday, 16. April 2009
just use both PPC and SEO. period
Monday, 25. May 2009
Many web surfer use strictly SEO organic result (usally these are people who are still researching for informational purposed)
The other web surfer clicking on PPC are usually Buyers and when they click on sponsord links , they usually end up buying.
So in order to cover all website surfer you should use BOTH SEO and PPC
Tuesday, 2. June 2009
Do both, at least initially. Once SEO has kicked in you can reduce or drop PPC.
Tuesday, 30. June 2009
I agree with you, on all of the area’s the hard part is tring to sell this to new clients. But I just thought about it this is a long term prossess and not a over night . and this are just tips and may I say very good ones.
Tuesday, 4. August 2009
If a company had to chose between PPC and SEO I would go with SEO. Due the the fact that SEO will get you organic traffic and allow you company in front of more people. In the end SEO will end up costing you less money that a continuous PPC campaign.
That being said you should really combine SEO and PPC for the biggest bang for your buck. Especially in the beginning when you aren’t going to get that much organic traffic.