A long tailed keyword is all in all an extension of a generic, core and high volume keyword or phrase. Mostly, it includes the alternative combination of the keywords along with other relevant phrases. However, the sphere of these keywords is that they are not meaningful when used separately. But, when they are taken as a whole, they make significant contribution to drive relevant traffic to the site.

Preferably, a long tail keyword can not surpass the searches if the brand is already well established. Then again it is still a question how these words and phrases can increase the traffic. Technically, the long tail refers to a statistical distribution where the high frequency population is followed by the low frequency population that ultimately tails off.

As a result, the keywords can be classified in two broad categories – short keywords and long tail keywords. They are also called broad and narrow keywords individually. Originally, the named long tail was invented by Chris Anderson and it is targeted at the less competitive niche market. Accordingly the long tail keyword can be expressed as ‘facebook account disbled‘ while the short tail keyword can be ‘facebook disabled‘.

As the examples show, the word facebook disabled is pretty competitive and there will be lots of web sites that deal with this keyword. Then again, the phrase ‘facebook account disabled’ will have less competitors. On the other hand, the last phrase is more specific and therefore, it will have less popularity. However for people looking at specific searches this will be a relevant keyword; hence it will drive quality traffic to the site.

Now, you would be thinking, why you would use long tailed keywords in your website. The reason is obvious here — you do not have a lot of competition when you are dealing with the long tailed keywords and in general, you have the chance of ranking the first position at the search result of  search engines. So, the rules are not much complicated, as much as you use the long tail keywords, the easier it will be for you to get traffic from search engines. After all, it is easier to rank higher with these keywords.

Plus point with the long tail keywords is that the visitors coming through these have pretty high percentage of buyers. In addition, they will click on ads for their search query. This is for the reason that the traffic of the long tail keywords is more specific and they are getting what exactly they were looking at. Statistically, the common keyword bring back $5 for every 1000 impression. At a same time, the long tail keywords can earn $100 in the same number of impressions. Logically, they are effective and worth being used in your site.

Now, if you are thinking to use the long tailed keywords, it is very important that you do proper research in this regard. There are lots of keyword research tools like Google AdWords and WordTracker that can help you in your research. Just remember that both short and long tailed keywords should be used in a balanced proportion, so that you get optimum web traffic.

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