Is it okay to consider Search Engine Optimization (SEO) as an exact science? Then the answer is NO. Search Engine Optimization cannot be considered an accurate science for the reason that the techniques used in promoting websites or web pages are constantly developing as search engines continue to filter their algorithms to get more perfect and improved results while fighting spam. In an effort to be aware of search engines algorithms secrets, Marketers and Engine Developers engage in a cat and mouse game, equally struggling to get the better of each other by seeking to make use of loopholes in algorithms.
From the time when the actual difficulty stemmed from the proliferation of websites that used unethical ways of boosting their ranks like Keyword stuffing and link building, newer techniques and methodologies are being developed to prevent unethical issues regarding website promotions. The cumulative effect of SEO black hat method made the crawlers more advanced and more alert as technology formulates new standards for ranking. SEO experts who may possibly have once utilized black hat techniques now have to be more careful in their approach or they may fall prey to engine spam filters which can ban their client’s websites from engines, no longer appearing in Search Engine Results Page (SERP).
The expansion of internet is credited to both academics and businesses that have joined forced to produce a place where everything must be fair and apparently clean. If SEO experts continue to make the most and accept the SEO guidelines issued by search engines, then search engines will forever make basic changes that will promote an well-organized, reasonable transmission and reception of information worldwide similar to what happened in November 2003 when Google made fundamental changes to remove untruthful and unethical rankings, leading to the accommodation of new and honest page rankings.
A brighter future awaits SEO if only SEO experts will continue to judge usability and translations when coming up with search engine marketing campaign. In addition, SEO has a probability of surviving if it will continuously adapt and act in response to the hunt of a more trustworthy and relevant search results made possible by a search engine optimization anchored on strategies set by different search engines. If only SEO experts will do this then the internet will be a much superior place to secure pieces of information and trustworthy data.