Google has come up with some new changes in their search engine where they have tried to personalize the search engine results which may take the web-surfing to new levels.
The new Google Personalized Search Engine system is designed to help the viewers to find that they are looking for in easy and specialized way.The new system of Google basically works in this way, if someone is searching for some answer and clicks on a website that they often visit that has that answers, then that site will rank higher than others the next time they go to search for the same query. If you like the answers in wiki answers than some other website, Wikipedia will rank higher on the list because Google knows that you like that site more than other websites.
To take the advantage of Google’s new personalized search, you don’t need to keep signed-in to Google account nor you need a Google account. It is available in 40 languages worldwide. The Google personalized search also works with less specific keyword terms. If you type in a general term like “new phones” and frequently check for the relates websites from search engine, then the websites that you usually prefer to visit, will rank higher than other websites for “new phones”. In this way, google will help you to get the information you would normally like to check out first.
So what if you are looking for some more general search? If the new general search doesn’t impress you, you can simply turn off the customization setting that is found under “view customizations” on Google. Google only keep the customized search information records for 180 days and it is completely different from a users Google account and web history.
Google’s new personalized search tool makes users feel more comfortable in their search and makes it more easier for them to get that they are looking for. It’s giving the internet more of a personal touch, making it simple for those who are new to the web and more helpful for regular web surfers.
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