As we all know that there are billion of websites on the net today and lots of website owners don’t know how exactly does Google and other search engines work. This article will light up the role of human reviewers played in Google search results and how they can affect your website rankings.
Very less people know that Google use human reviewers, as like DMOZ. A lot of people think that most of the work is done by computer algorithm but humans are playing pretty important role. Google has assigned thousands of people who randomly check the search results on every day basis. If any of the site that appears in the top 10 results and if it is looking like a spam then the reviewers report that sites to Google and they are finally removed from search results.
This one more good reason for not using spam tactics and Black Hat SEO for getting on top position. You should know thing well, that human reviewers or your competitors can report the sites that use spam tactics to Google. This will end up with getting your site removed from Google and all the work and efforts will be incomplete. Using spam tactics and Black Hat SEO can help you to reach at the top in search engines but the problem with this is you cant stay there for a long time if you are found.
Some of the tactics that you should look to avoid are:
Keyword cramming - adding the keyword into the page but in unbalanced way. In comparison with the rest of the content.
Hidden text – this involves adding text to your site that is in the same color as the background so that the search engines can see it but your users can’t.
Link Farms – these are systems where lots of websites join and all link to each other for generating links.
Doorway pages – these are pages that show one thing to the search engines but redirect the user to another page with different content.
There are a lot of other tactics that you should avoid and the above are just some examples. If you get something and it looks pretty simple and easy then you should think over it carefully before implementing. If you are banned, then you will need to start again with everything.
There is only one way to get on the top in search results is to follow ethical SEO techniques. For this, you need to work on unique and relevant content and a good number of quality backlinks for website.
I would like to mention one more thing is that the human reviewers are having other important roles as well. It include looking at the search results and also the quality of sites. As per reviewers recommendations Google adapt the computer algorithm. This clearly means that what you need to get the top of the results will keep on changing on regular basis and you will need to be aware of changes happening around.
Keep on working with ethical SEO techniques, as it will give you a chance to stick on the top in search results, once you reach there. It’s because the human reviewers will likely see your site and if they find it useful and relevant to the search results, they will recommend your site to Google. Just Make sure you stay on top of Google’s recommendations and ensure your site conforms to ethical practices and you should obtain those elusive top 10 rankings.
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Thursday, 8. October 2009
Good points and interesting that Google still uses human eyes on these things. It seems that since Google is looking for content rich sites, a good idea to get high on their search engines would be to deliver such a site, rather than rely on trying to fool them somehow.
I know that there is great stuff to be done on SEO to assist this, but putting together a site of real value to the user must be key