Use Google Insight For Keyword Research.
You will be surprised how many websites and blogs miss this important point!
Think about this – search engines are just machines. All they can do is match up with the words which people type in to their daily routine life or on daily basis in their computers, laptops, mobile and many other devices – with the words that are on the website pages Or blog pages, or press release pages, etc. You get the point? Yes, there are significant rules, there are placement rules, there are many rules, but the bottom line is if your audience is typing in “abc” and you are marketing for “xyz” – you will not get the abc audience to your website or blog.
Okay, enough said of that – let me show you an awesome tool on how we should find out what your audience is looking for. You may already know about it and hopefully you are using it but just in case you are not…
It’s Google Insights. Truly a great way to see what’s happening, what’s been happening in your industry. So, here’s how I use it for my keyword research.
1) When you go to Google Insights you can choose to look for a keyword phrase either by search term, by location or by time range. I usually use search term. Then on the filter on the right, I choose either worldwide or country specific (depending on whom I’m doing the keyword research for) and I almost regularly choose the last 12 months as my time range. Reason is it doesn’t usually matter to me (or my client) what people were searching for 2 years ago or how the phrase has changed in popularity in that time. I think the last 12 months is a good enough gauge for my purposes. I also leave the categories section at All Categories – just makes it simple.
Example One – Marriage
1) So, let’s say I’m getting some keyword phrases for a marriage attorney. So, I type in the phrase “marriage” – that attorney is in the US in Indiana. Okay, so I type in “divorce” choose USA and New York and choose the last 12 months.
2) My results are that the area of “Manhattan” in New York has a very high interest in “Marriage” and the top search term is “Marriage New York”. This tells me that if my client is doing any local advertising, he/she should be doing it in Manhattan and if the client is not marketing “Marriage New York” on any of his/her website pages, that are needed to be added.
3) But what if I want to know more general terms than just New York? Well, then I just remove “New York” from the equation and choose “all subregions”. Doing the search again shows me that the “New York” has a high interest in marriages. (I wonder if the number of churches correlates with the interest in marriages?). But I also see that the phrase “how to marry” is a top phrase nationwide. That may be something that would be worth marketing.
Example Two – Sound Insulation
1) Using the parameters of the entire US and the last 12 months, I type in “Soundproofing Insulation”.
2) The results show that the state of Washington is the top state for soundproofing insulation. How can this information help my client? I don’t necessarily need to know how it can help my client because I’m not in the daily meetings of my clients’ company but I can certainly give this information to him/her.
3) There are top phrases like “insulation for sound”, “foam insulation”, “home sound insulation” – but a keyword phrase that has incrased by 40% in the las 12 months is “sound proofing insulation”. That tells me that I better do my best to get my client marketing that keyword phrase!
So, isn’t this an awesome tool? Check out Google Insights, I’m sure you’ll love it.
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