As we all know that the competition has increased a lot on web, the webmasters feel that their only goal is to rank higher in search engines. Everything goes fine till the time you don’t implement any unethical ways of SEO. Implementing bad tricks can give you high traffic for a short period, but always keep in mind that there is a where your site will be banned for ever.
Its because search engines are pretty much smarter than everyone think and the algorithm keeps changing after every specific time duration. Nobody knows the page rank algorithm of Google apart from its founders. So if you are using any such techniques then be careful from now onwards.
Guaranteed Ranking – There is no one who can give the guarantee for Google ranking. If your SEO consultant is giving the guarantee to rank you first, then it means that the consultant is just tricking you. You can only try to optimize the website in ethical ways and wait for Google to rank it on higher position.
Cloaking – As we all knows that this is one of the black hat technique where different content is presented to Search engines bots and different content to the viewers. This is usually done by providing content based on the IP addresses. When a user is taken as a search engine spider, a server-side script delivers a different version of the web page, one that contains content not present on the visible page. As a result, cloaking results in to unreliable ranking in the search results. That is the reason where all the search engines say “don’t cloak” in their Webmaster FAQs.
Link Exchange Programs – This helps to boost the link popularity by linking your page with Web sites that are relevant to your topic and it may benefit your ranking, but if the link exchange is with irrelevant websites then its just matter of time where Search Engines detect it and your site is just gone. Search engines are having its own ways to detect these bad techniques.
Keyword Stuffing – Keyword Stuffing is a technique where webmasters try to hide keywords inside page. Like put lots of keywords in the matching color of background. The keywords are not visible for viewers but Search Engine Crawlers can read them. So, it will be nice to avoid such bad tricks.
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