Getting a high ranking on Google is a big success. There are a lot of factors that go into pulling a high page rank. I have composed a small list of things that should not be ignored when optimizing your site. Let’s begin from the top:

META Tags- Sorry to say but Google doesn’t read META tags. That includes the KEYWORD tag. Some search engines, however, still use them.

URL- Having a keyword or words in URL will help you to some extent. Having a key word in your URL is not by any means a assurance, but it never hurts.

TITLE Tag- This is an most important step, make use of this tag wisely. Place your top keywords here. Keep in mind, your page is indexed starting from the top of the page. Make this one count.

Site Content- The first section of your site is a important part of your optimization. This will also be used as your site’s description. Be cautious not to exceed on the keywords. Make sure your content makes logic. Your keywords should make up a total of 6% to 8% of your page content. A standard of three hundred words is a excellent rule of thumb.

Header Tags- Header tag < H1 > must be considered important. Make headers uniform on your site. I like using them on the top of my page just before the first paragraph.

ALT Tags- These tags are great for adding up keywords to images, so take benefit of them. I also use mouse over text with linked text.

Links- Any links you have on your site should cover key terms in them. Never use “Click Here” or other unrelated words when creating links.

Bonus tip: When exchanging text links, make use of key phrases as the actual links. This will positively help you out.

Links exchange- This will help to increase your overall ranking. It’s actually better to be linked from another site (one way) than reciprocal (both sites linking to each other). Being linked one way is a huge bonus. Though, the following should be kept in mind.

A: The site you are linking to needs to be related to your site.
B: Google’s page rank of the site should be higher than yours; the higher the better.
C: Stay away from linking to sites that have too many links. A site that has forty or more links will only hurt you.

Bonus Tip: See where you rank on Google by using this free tool. http://www.googlerankings.com/ultimate_seo_tool.php

This Google ranking tool will give you an idea about what keywords you are found on. Use this to help change the keywords you want to be found under. Be sure to check your ranking before you start any optimization. Then do it again 3, 4 weeks after you have completed your adjustments. See if your ranking has gone up.

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Electronic books are self contained executable files of HTML which could be the website or specifically created to be compiled into a downloadable exe. file for distribution. When the file is downloaded, it will be self installed on your clients desktop.

E-books are completely interactive with the internet and can contain live links, graphics, forms, JavaScript, embedded video, can be protective via password/user id, search capabilities and much more. This self-contained executable file can be disturbed in a number of ways va DC, floppy disk, download, etc.

All e-book compilation software is not at all created equal. Make sure you review the capabilities before purchasing.

E-books can provide the Internet marketer one of the best promotional tools online. With its vast variety of uses, just one quality e-book development and distribution can produce an on going promotional tool that will work 24/7. Your e-book can literally be viewed by millions simply by giving it away…

Suggested Uses:

Marketing – Provide your sales network with your complete sales presentation to freely distribute with their ID to track sales.
Promotion – Provide valuable information on a specific subject to bring traffic to your site.
E-zine Archives – E-zine publishers can provide their publication archives to enable subscribers to read back issues on their desktop, visit your web site, subscribe, submit ads, etc.
Catalogs - Provide a desktop catalog for you customers to view on their desktop. You can even provide a form to accept orders right through your e-book.
How To Manuals – Provide your affiliates with a complete “how to” manual for marketing, advertising and promoting your products.
Electronic Books – Writers can offer their books in an electronic version.
Web Site – Create an electronic version of your web site to place on disk and be viewed on your clients desktop.
Instructional – Provide an electronic training manual.

Creating an e-book is just like creating a web site. Simply create your HTML pages just like you would for your web site. Make sure you select a good software package that allows you to include hyperlinks, graphics, search, forms, etc. Keep in mind, the more professional, content rich your e-book, the more exposure it will receive.

There are several software packages available online to assist you in compiling your e-book.

For massive exposure, select a subject with a broad appeal. If your sites focus is on web site traffic, consider creating an e-book on generating traffic. I.E. “A complete “how to” guide to generating massive traffic to your site”. Include several references to your site throughout your e-book such as; “For even more great traffic generating tips, visit “Traffic Tips” Your complete source for generating massive traffic to your web site. http://www.yoursite.com” or “Winning awards can dramatically increase traffic to your site. For a complete listing of award sites, visit “Traffic Tips Award Sites” http://www.yoursite.com/awardsites.

Tips for creating your e-book:

Create a directory on your computer to include ALL the files for your E-book. These files will include HTML, graphics, backgrounds, etc.
E-books should contain mainly text. Try to limit your banners to one per page. To keep your file size down, you may want to use only non-animated banners.
E-books are generally formatted at a small screen resolution so make sure your pages are viewable through any screen size.
Include good navigational links throughout your pages.
Use spell check to search for any possible spelling errors.
For massive distribution, make sure you include a short paragraph on your main page in regard to your copyrights and distribution. I.E., This E-book may be freely distributed.

Sample Example of Distribution:

10 of your visitors download your e-book. Your 10 visitors each give away 10 e-books – 100 Those 100 each give away 10 e-books – 1000 Those 1000 each give away 10 e-books – 10,000 Those 10,000 each give away 10 e-books – 100,000 Those 100,000 each give away 10 e-books – 1,000,000

This is just a small example of how powerful your free e-book can be…

Author: Shelley Lowery

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The important truth is to get noticed by search engines rather than competitors. However, not everyone knows what they need to be better at. There are certain things you need to impliment when it comes down to search engine optimization. Its not important to be the best on the internet, you need to be the best than the people you are competing on your keywords. Utilize the following terms to be number one in the search engine results.

Pick the Right Url

The first step in getting high search engine rankings begins even before you build your website. You need to pick a site name that has something to do with the products or services you will be offering. For example, if you are selling dog collars, you may not want your website named Cats_R_Us.com. You should think about the keywords you will want to target, and try to incorporate them into your site name.

Name Your Pages Correctly

When you are building your website, you should include the best page names possible. Don’t use page titles like “home page”, and “about us”. You should include your keywords in your page titles. For example instead of “Home Page” you could say “Contact Dubai Home”, or you could use “About Contact Dubai “. Try to use your keywords as much as you can when naming your web pages.

Optimize Your Meta Tags

Meta tags are an important part of getting your site ranked high in the search engines. Meta keywords and meta phrases are some of the first things that search engine spiders see when crawling your website. These should be optimized to include the keywords or phrases you think best describe your website page. Each page will have its own metas and they should be optimized for what is on that page. Make sure you keep these up to date as you make changes to pages and discontinue products or services.

Optimize Your On Page Text

If you are writing the text on your page, you should include your keywords as a natural part of the page. Do not stuff the page with keywords, but make sure they are included. On average, a good number is to include your keywords 4% of the time. This means that a 500 word page would have your keywords listed 20 times. This should be done naturally, as a part of the headers and the text. The keys should be used in a grammatically correct way and never use improper spelling.

Age of Site

While you can’t make your site older than it really is, this is something to consider. Do not change your website every few months. Some people do this. They get fed up with a site because it isn’t working and they start something new. The problem is that search engines do look at your websites age as a factor for ranking it. This doesn’t mean that a new site cannot get high ranks. It just means that in the same way you get higher ranks after months of building links, age will also raise your search engine rankings.

These are just a few of the ways you can build you site to get higher search engine rankings. There are dozens more ways today. The key is to create a user friendly site that convinces visitors to stay and buy while they are there. After all, it does no good to bring in 20,000 visitors if you can only close two sales.

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Some days ago I created a profile with LinkedIn.com. I never really took it seriously. However lately I have been seeing an increase in traffic to my website coming from the LinkedIn and why is that?

A few days after I launched this site – I figured why not, I’ll change my LinkedIn profile as well.

Here are the simple changes that I did

• Where it says to edit your professional “headline” under your name I put instead of “internet entrepreneur” – “contactdubai.com founder and developer”. That immediately catches people’s eye. So let’s say someone is browsing through profiles and they see it – they will check out what is contactdubai.com.

• The next tool is something similar to Yahoo answers – it’s called:

LinkedIn – Answers

This is another opportunity for you to show off your expertise and knowledge. You can ask questions or answer other questions and the beauty of it is – it’s unlimited. Every time you ask a question – your professional profile headline is there and every time you answer a question you have the option of inserting a link that’s related to the answer. Let’s say you just posted something about business management on your blog or website – you can now answer questions on LinkedIn and refer the viewer at the end of your answer to your article on your blog or website.

Keep in mind - that the only way people will take you seriously is by answering the questions with high quality answers and not just an empty post with a link to your site. The same goes with asking questions. You want to ask questions that other LinkedIn users will benefit from the answers.

Keep in mind - that LinkedIn is a professional networking site, its all about building professional relationships. As you build your credibility with the Q&A section you will find that your professional network of connections will grow as well.

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Your online presence completely depends upon your strategies and SEO services. Organic search engine optimization is essential for achieving high rankings in search engines for better visibility of your website. It is difficult for your prospects to find you on the web, unless your website doesn’t have online presence. Your online business can never be a successful one, unless your website have potential buyers. Using SEO services will help in driving quality traffic to your website which is necessary for your online business.

Content:

Creating quality content is one of the important part of SEO services and it is content which drives potential traffic to your website. People searching for information depend upon different websites and if your webpages provide relevant information, visitors will keep coming back to your site frequently. Beside this, high quality content has the potential to increase the conversion rate on your website. Content writing is the most effective way of offering relevant information and attracting visitors.

Blog Optimization:

Now a days, the blogging is in and web browsers are thronging to the blog sites more frequently as blogs have become cozy places for web users to share their views on different issues. SEO services pay more attention to blog optimization as these blogs strive to drive traffic to your website through the links. Blogs add relevant content to your website which is essential for search engines and useful for the users. It is no secret that blog marketing boost traffic and website sales as well.

Link Building:

Link building plays a crucial part in search engine optimization and SEO services find it one of the major ways of generating traffic to a website. Links are the best source through which the visitors come to know about your website. If the links to your website comes from some trusted websites it builds your credibility resulting in increasing number of traffic. Hence, SEO services make the link building an ongoing process to increase the chances of visitors coming to the website. However, while link building ensure that the links are relevant to your site so that the search engines will give value to those links.

Keyword Research:

SEO services include keyword research as the key aspect of website optimization. The process involves the act of analyzing visitors’ behavior while searching for specific information and selecting the keywords accordingly. Arguably, keyword analysis is the smart way to reach out to your target traffic. Unless you provide the relevant information that is sough-after by the visitors you can’t get the hits let alone marketing online. Hence, choosing appropriate keywords is really essential to achieve high search engine ranking and receive massive traffic.

SEO services are the most efficient and reliable form of search engine marketing that can help in increasing web traffic to your website. But the secret to success in online marketing lies on selecting the right SEO service provider that can assure you real traffic with strategic SEO services.

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Lot’s of people confuse marketing with advertising. Although both are important equally, they are very different as well. If you know the differences between marketing with advertising, you can put your company on the fast track to success.

Let’s start with reviewing the definitions of each and then, will explain how marketing and advertising are different from each other.

Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers.

Marketing: The systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products.

After reading both of the definitions, it is easy to understand how the differences can be confusing to the point that most people think of them as one and the same. So, let’s clear up the confusion.

Advertising is but a single component of the marketing process.

Advertising entails publicizing your business, product, or services you are offering. It involves the process of developing strategies such as ad placement, frequency, etc. Advertising includes the placement of an ad in such mediums as newspapers, yellow pages, television, radio, and of course the Internet. Advertising is the single largest expenditure of most marketing campaigns.

The best way to distinguish between advertising and marketing is the pie chart. Mentally visualize breaking the pie chart down into several slices that include advertising, product pricing, distribution, customer service, sales strategy, etc.

Using this method, you can see, advertising only equals one slice of the pie in the marketing strategy. All of these components must not only work independently, but they also must work in unison towards the ultimate goal of publicizing your business and obtaining customers.

Marketing, on the other hand, is simply a process that an organization goes through to facilitate an exchange between buyer and seller.

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I deal with many questions from curious website owners everyday. One question I have a new answer for is, “Should I use META tags on my site when do search engine optimization?” Old Answer: It couldn’t hurt, but don’t worry about them, the search engines ignore them for the most part. New answer? Read on…

Should I really use a META tag? Really?

The new answer is yes, you should use META tags on your site. The keyword META tag is still not used by search engines but when submitting to directories, a valuable use of time by the way, the META keywords are used in many cases to automatically fill in the keywords for your site in that directory.

Even more amazingly, the META description tag has soared in importance. How so you ask? Google has started showing the META description in its search results when certain criteria are met.

The criteria being used appears to be very simple, unlike many of the other things Google does. When the keyword or search terms appear in the META description, the META description is used instead of the snippet of text containing the keyword on your page.

For example, if you do a search in Google for ‘Big Oak SEO’ you will see our site in the first listing and the description used is our META description tag. All three words being searched for are also in our META description.

If you do a search for ‘big oak client’ you will see the first listing is pulling a snippet of text from the page itself. Since ‘client’ is not in our META description, it uses a snippet of text from the page where all three words can be found.

Where should you use a META description tag?

Every website should use a META description tag on the home page at the very least. This way you can say exactly what you want and not worry the snippet of text being used is not best choice for your message. What this really means is Google is giving us some measure of control.

And now that we have this knowledge and control, how best to use it? This allows us to take off our search engine optimizer hats and don our search engine marketer hats. Think of what you can say in the brief sentence that will entice a user to click your link rather than the one above or below. You can put your phone number in the META description for starters or how about being really creative and offer a discount or advertise a sale. Tell them your unique selling proposition. It should be a one sentence phrase already in your head. The only caveat to remember is that your META description will only show if the search term is in the META description. While this can be tricky, it can be done with some forethought. You can do this for all of your targeted pages and have dozens of marketing messages.

Use the META description wisely: target your market and entice your customers. Do not abuse this control and put outlandish, untrue or slanderous statements as I am sure Google will be watching; and if this technique is abused the META description may have seen it last search result this time.

Author: Shell Harris

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Unluckily, lots of Search Engine Optimization companies don’t know what this involves. You may see a combined package, the dreaded “Submit Your Site to 1000’s of Search Engines” scam, or even link popularity development in the form of submitting to link farms. Throughout the basic premise of each of these ideas is true, the process of executing them is extremely important

Most important is, your web site needs human attention. A real person should completely analyze your site before starting any work. Get them on the phone and ask them questions. There should be a clean and clear process that the Search Engine Optimization company uses and tailors to each client. The SEO company should also have a clear idea of what is the specified structure for your web site.

The first important step in any work that is done should be “keyword research”. Like any kind of advertising, you need to know where your target market goes and how they find businesses like yours. The keywords chosen should apply to the theme of the web site. High rankings for these keywords should also be obtainable given your budget. If you are a computer repair shop with one or two locations in a city and can not service computers outside your area, then targeting a term such as “computer repair” is overkill. The cost for obtaining high rankings for a term such as that will be far greater than what you will make from the exposure, as much of your web site traffic will not be targeted enough.

Once keywords have been chosen for the web site, the content should be updated to reflect them. This may include subtle changes to the meta tags, page titles and text headings; or it could involve adding additional sections to the site, rewriting content and reorganizing the web site’s structure. It all depends on the specific requirements of the site and market.

Once the on-page content optimization is complete, link popularity development needs to be done. A link development campaign should be done to acquire quality incoming links to the web site. This phase of search engine optimization should take place as soon as possible and can be continued as needed. Reciprocal linking is fine as long as some caution is used. There are many sketchy services out there that use huge networks of gambling and pharmacy sites with no unique content. Always make sure that each incoming link can be interpreted by the search engines as a ‘vote’ by that site for yours. It is worthless and possibly dangerous if the site links out to link farms and Free-For-All sites (FFA’s). Writing articles with a link to your web site, getting people to post on forums and message boards, and advertising or getting links to drive targeted traffic to your site are great methods to use in improving your link popularity.

For the most part, you get what you pay for with Search Engine Optimization. A quick fix will rarely works, and if it seems too good to be true it probably is. Talk to the search engine optimization company about your concerns and make sure they understand your goals. Read their site and make sure they seem legitimate. Ask for results they’ve obtained for previous clients. Methods that not effective and have a chance to get a site banned include hiding text or links, participating in link farms, keyword stuffing, repeat search engine submissions, and copying web sites to multiple domains.

Proper SEO does not involve tricks. Web sites that have well written and well focused content, have been advertised in one way or another (including link popularity development), and overall are a good informational resource will get traffic from the search engines. Search engines are constantly updating ways to weed out the spamming and illegal SEO methods, so think long term with any search engine optimization campaign.

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As Internet is becoming more and more popular and powerful, the importance of search engine optimization continues to grow. One can make the most of Internet marketing efforts by following the some steps that top ranking sites do for improving their rankings. One may think that these sites are spending lots of money to get there. But reality is that sites who come out on top, follow some basic search engine optimization guidelines.

These are easy to follow and often cost little or nothing to put into practice.

• Manually register your site with DMOZ, also known as the Open Directory Project.The Open Directory Project is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors and feeds other leading web directories.

• Manually submit your site to Google.If you’d like to wait, Google will eventually spider your site and return it in search result listings related to your site name and keywords.However, this may take some time.For faster inclusion, visit Google and submit your site manually.

• Purchase a listing with Yahoo! Directory Submit.Yahoo! like Google provides many search products.However, Directory Submit is essential for any business on the web. For a fee of $299 Yahoo! will include your web site in their directory that fuels websites like Yahoo!, MSN and AltaVista.

• Make sure you are using keywords with a high KEI.This measure takes into consideration both the popularity and competitiveness of your keywords.By focusing on keywords with a higher KEI, you can optimize your chance for search engines to select your site for keywords at little or no expense.

• Engage in a link building campaign.The more links you have to your site, especially if they have a high Google Page Rank, will signal Google and other search engines that your site is important.A great way to do this is through article submission or affiliate programs.

• Make your site easily to crawl.Search engine do not like dynamic pages.Although this is changing with the advent of Google Site Maps, it is still important to ensure that all search engines can easily traverse your website.Make sure to use HTML coding and avoid dynamically created pages.

• Be patient.Once you follow these suggestions, allow search engines time to re-index your site.In the Internet age, we’re looking for instant results.However, it does take some time for all of your search engine optimization techniques to take hold.

By implementing the suggestions we’ve discussed in this article, your search engine optimization efforts can generate positive returns.As the world of search engines continue to evolve, it’s important to learn about the latest techniques and requirements for improving search engine results.Continue to focus on SEO.If you do, you’ll find yourself at the top of the rankings!

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It has become a habbit for searching everything on the Internet. If you want to find something on mobile phones, type in mobile phones and within seconds you have thousands upon thousands of websites that can give you that information (you hope). Looking for what Justin Timberlake is up to these days, type in Justin Timberlake and you get all the latest gossip at your fingertips faster than you can say “I’m bringing sexy back”.

This wonderful tool is known to us as Google. Through their top secret algorithm, developed by two students from the University of Stanford, they are able to return all those websites with the information that you seek in a matter of moments. Although the algorithm itself is top secret and highly guarded, there is one aspect of Google that is commonly known by website developers and that is the Google Page Rank, commonly known as PR.

The PR is a ranking system from zero to ten with ten being the highest a website can achieve. This ranking takes into account many factors such as the length of time the website has been active, the website’s content, and the number of websites that post an active link to it. PR’s for websites are usually updated quarterly. A site’s PR can go up or down or not change at all.

Lots of websites are created everyday, and more than 85% of them are gone before three months. The reason the PR takes long time into account is to avoid ranking websites that will no longer exist. There is no sense ranking sites that are brand new, since they either “A”, might be gone and “B” would have no real data to compile just yet anyway.

Content on a website comes into action, because Google ranks a website on specific keywords for that site. For example if you had a site that sold mobile phones, the words mobile phones would rank higher in search results if you had it in your content. However lets say in your content you said you sold used mobile phones, the word “used” might not rank as high since a lot of things can be sold or talked about on the internet that are used.

The last thing that determines the PR is the number of websites that point back to your website or blog. Google looks favorably upon a website if other sites reference it. When a lot of other sites reference your website, it means that your site has credibility and that is factored into the PR. The more sites pointing back to your site the better, and if you have higher ranking websites than your own pointing back, then that is even better. For example, if the NY Times website had a link to your website, with the NY Times being a PR 9, Google would look very favorably upon that link, and your score would certainly increase.

If you are looking for ways to help increase your Google PR, I would recommend creating your site and keeping it active, place quality content on your site that is related to whatever your website is about, and use various techniques, such as link exchanging or article marketing, to obtain links on other websites that point back to your own.

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