It is a hard task to get your website noticed by internet users. You must have the ability of grabbing the attention of casual browsers and make them visit your main page. For this, Image Optimization can be a pretty useful and it can help you to drive a good number of search engine traffic for your website.
When you come right down to it, image optimization is a method in which you can maximize the visibility of your website in image searching, so that they might rank higher in their search results. This is one more SEO strategy. This is not like commonly used keyword based optimization. If image optimization is done in a proper way, it will be as effective using keywords to get site ranked.
Here are some good tips that can be used while optimizing your site images.
The first thing you need to do is, to choose the images carefully and have relevancy. Never use scary or porno images, even if they will grab attention but it will be in a bad faith and users will have a feel of being cheated. Also, resize the images so that they fit in articles properly. Choose the images that have proper details and there should be a good balance between image resolution and file size. As the images will be of higher resolution, it will add more details in the image, but it will take a little bit of time to load only if the user is using older browsers.
The most important thing you need to keep in mind here is how much details you want web users to see at the first look of the image. Once you have selected your images, you need to identify them, not just for your own purpose, but also for the viewers who are viewing the image. The fist thing you have to do is, give a proper name to the image that fits into the category.
The main thing you need to do is to use a name that perfectly identifies what your image is about and which is easy to remember. For example, if you have a picture image of a apple then name it apple.jpg. and you need to have additional text to let users knows, why you have stuffed the picture there. Here you can use captions as they are pretty much useful. And you can use them to put in relevant keywords for better optimization as well, keeping in mind that you don’t spoil it as it will become more irritating more than being helpful.
Also never forget to fill in the Alt attribute of the image tag in your site code. This will not only caption your image further, it will also tell users what is there in case the image doesn’t load properly. Image optimization will definitely be more useful once it is used alongside keyword optimization. And proper use of both will greatly contribute in your site’s success in page rankings.