Google has come up with some new changes in their search engine where they have tried to personalize the search engine results which may take the web-surfing to new levels.

The new Google Personalized Search Engine system is designed to help the viewers to find that they are looking for in easy and specialized way.The new system of Google basically works in this way, if someone is searching for some answer and clicks on a website that they often visit that has that answers, then that site will rank higher than others the next time they go to search for the same query. If you like the answers in wiki answers than some other website, Wikipedia will rank higher on the list because Google knows that you like that site more than other websites.

To take the advantage of Google’s new personalized search, you don’t need to keep signed-in to Google account nor you need a Google account. It is available in 40 languages worldwide. The Google personalized search also works with less specific keyword terms. If you type in a general term like “new phones” and frequently check for the relates websites from search engine, then the websites that you usually prefer to visit, will rank higher than other websites for “new phones”. In this way, google will help you to get the information you would normally like to check out first.

So what if you are looking for some more general search? If the new general search doesn’t impress you, you can simply turn off the customization setting that is found under “view customizations” on Google. Google only keep the customized search information records for 180 days and it is completely different from a users Google account and web history.

Google’s new personalized search tool makes users feel more comfortable in their search and makes it more easier for them to get that they are looking for. It’s giving the internet more of a personal touch, making it simple for those who are new to the web and more helpful for regular web surfers.

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These days, you will see lots of SEO experts saying that directory submission are dead and does not counts any worth as like it was to be in couple of last years. Well, this is true to some extent, but it is still possible to rank well in Google search engine through directory submission. However, you should do directory submission to quality directories and this is a little bit tricky part. There are lots of directories but they aren’t worth your time. If you are good with searching then try to find quality directories where you can submit your site, you will be able to rank your website for competitive three word-long keyword phrases.

How to Tell Whether a Directory is Legit?

To get started with directory submission, first you should search for the directories which are related to your niche on one of the major search engines. If you find relevant directories that rank highly on Google, then this is a good sign. Directories that have good value in search engine counts worth for buying the links. If possible, try to avoid free directories because lots of them are not having a good reputation in search engine. However, there are exceptions to this rule of course.

In one more way, you can check the quality of a directory is by examining the submissions and seeing if there are any good sites or not. If you only find low quality linking, sites with low ranking, then it is just a waste of time. You should also make sure that the crawl date of the index page and another page in the directory for the reason that if it has been more than a month, chances are that search engines don’t trust that specific directory. Search engines like Google make manual adjustments so as to diminish links from spammy directories.

Directory Submission Tips

If you want to keep yourself on good side of Google, then do not submit your site to several directories at a time. Give a brake to your submissions for couple of months. Search engines knows this well that SEOs use directory submissions to build links and improve page ranking so keep your campaign simple to avoid being penalized. For example, avoid copy-paste of similar anchors and descriptions on every directory submission. Try changing your directory listings slightly to make your efforts seem less obvious. Take care that your anchor text includes your business name. Don’t use a target keyword alone because it looks suspicious. For example, if you own Web Hosting Company, make sure your anchor text says something like, “Bod Host UK Dedicated Servers“, not something as generic as, “UK Dedicated Servers”.

Directories were one of an easiest ways for SEOs to achieve higher Google rankings but Google took some action to ensure that directory submission would no longer be abused. Generic directories that exist only for selling links possess a big minus in Google’s eyes because they provide little value to users. Google is always interested in providing highly valuable search results so it’s not a surprise that Google devalues links submitted to sub-par directories.

High Quality Directories

Yahoo Directory and DMOZ are the only top directories. It sounds to be pretty expensive when it comes on paying around $299(annual fee) to get listed in Yahoo as of this writing but the investment counts worth. It is not important to submit to the Yahoo directory to rank on Yahoo but it will boost your Yahoo ranking if you do so. Google also trust Yahoo directory. From couple of last years it was hard to get listed in Yahoo but due to recent economy troubles, it has become easy to get accepted, as long as you pay.

DMOZ, also called The Open Directory Project (ODP), is one of the biggest categorized directories of websites and pages, which is maintained by volunteers. Every website and page that is added to the directory is manually reviewed before it is included to the directory. The listing of a website in DMOZ is completely FREE.  You can learn here more on How To Submit Your Site Into DMOZ. Other respected directories include Business.com, the Librarians Internet Index, and GoGuides.

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You cannot afford to go left! Directory submission have to be done right so as to grab the benefit from this important link building technique. There are thousands and thousands of link directories out there where you can submit your site or blog too. But out of that many thousands of directories, only a fraction essentially offers the real backlink and some PR benefit.

There was time when directory submission would work like magic when it comes to link building. It still does work to some level but not to the extent that it used to be before. Tremendous competition pretty much exhausted all the traditional link building methods and to stay competitive in the game, one needs to do more than what others doing; both in terms of quality and quantity. Some may say it’s the quality of backlinks that matter and not the quantity, I would say they both matter. If I have only a small number of good quality links and my competition has more good quality links than me along with a lot of Ok quality links, I’m the one who is behind in the game. So even with good quality backlinks, one needs as many of them as possible till the competition is beaten. .

First most important step in directory submission would be to find as many niche blogs as possible and submit the site to them. Niche directories are a new trend and by now, there are niche specific directories in almost all major niches. Submitting the site to those directories will give you relevant backlinks which will be more valued for ranking purpose.

Once you are finished with submitting to a lots of niche directories as much as you can, next thing you need to do is to compose a list of all high ranking directories with as many backlinks as possible. More backlinks a directory has, more frequent Googlebot visits the directory and better chance you have for quick indexing of your link. High ranking directories also pass higher value link juice.

If you are reading this far and still wondering what is the world is being talked on this article or what do the terms directory submission and link building mean, the you should know that a site needs to be properly optimized with as many backlinks as possible being pointed to the site to rank high in search engines. Higher the site ranks, better flow of traffic there will be meaning more viewers/readers and more revenue for money making webmasters.

One last thing I would like to touch up on is deeplink directory submissions. Away from niche directory and general directories, there are deeplink directories that accept deeplink submissions with some only accepting deeplink submissions. It would be useful to spend a little time in finding as many directories as possible and compose a large deeplink directory list. Once the list is ended, you can start submitting your inner pages and/or social media pages to these directories.

So if you would like to get good benefit out of directory submissions, spend a lot of time on the web searching for a lot of directories as possible, arrange them out by priority, and carry on submitting. Take a slow and steady approach and don’t go overboard by submitting to 4,000 directories in a month and nothing on the second month. It is more worthwhile that you submit to 1,000 or 2,000 directories over the course of 2-3 months. In this way the link building campaign would give the impression of being lot more natural and organic in the eyes of search engines.

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Web Directory is a general term for SEO professionals, webmasters and online advertising experts. A Web Directory is a kind of website that allows users to browse through links based on related categories as well as users can suggest links to the related categories through a web form or email. The basic reason behind web directory development is publishing website links and short descriptions taxonomically. The term Browsing is mainly associated Web Directories and Searching is related with Search Engines so far as World Wide Web is concerned. There hundreds of thousand web directories active on internet. DMOZ, Yahoo Web Directory and BUBL are some of the popular web directories.

DMOZ, also called The Open Directory Project (ODP), is one of the biggest categorized directories of websites and pages, which is maintained by volunteers. Every website and page that is added to the directory is manually reviewed before it is included to the directory. The listing of a website in DMOZ is completely FREE. Let’s learn some of the remarkable facts about DMOZ.

The ODP (Open Directory Project) is the biggest human-edited web directory on internet. Some of the popular web portals and search engines like AOL Search, Netscape Search, Google, Lycos, Alexa and HotBot use DMOZ’s data.

People behind DMOZ

The Open Directory Project is hosted and administered by Netscape Communication Corporation. ODP is first and foremost a self-governing community of netizens. “Through a system of self-governance, the ODP volunteer editors supervise the directory’s growth and development, and through a system of checks-and-balances, ensure the directory is of superior quality.” (Courtesy: DMOZ.org)

DMOZ is an short form for Directory Mozilla. The association of the term “Mozilla” with Directory is a clear signal of its Open Source aspect like the Open Source browser attempt as Mozilla Firefox. The term Mozilla represents the popularity and growth of Open Source projects.

Yahoo vs DMOZ

Yahoo! Web Directory is developed and managed by small group of paid professionals. But DMOZ extraordinarily does well with small staffs and still manages to keep hold on its quality on top of its huge database.

DMOZ is developed and maintained by a continuously growing community of netizens who are highly skilled and well exposed in their respective fields of interest. Such a vast community of volunteers and the global scope of the Directory has been the success secret behind maintaining quality of the directory. “Given this vast community of subject expertise and the global nature of the directory, there is always someone working on the directory: processing submissions, resolving dead links, culling out the bad and keeping only quality information, and discovering new topics to add.” (Courtesy: DMOZ.org)

Unlike Yahoo!, DMOZ editors are core web surfers helping to build a web directory for other Web surfers. Getting your site listed in DMOZ is very hard and frustrating, too. Everyone (who is relatively associated with SEO/SEM) knows that being listed will most likely help website’s Google ranking, but getting listed can take a very long time. But one should not lose confidence and keep trying to submit the unique website details in reasonably regular intervals to make sure that your site is not out of the line.

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SEO is considered as one of the most popular form of search engine marketing (SEM) used by webmasters. For the reason of its popularity and effectiveness in bringing traffic to a website, lots of webmasters have come to misuse the effectiveness of SEO by using techniques set to go against search engine strategies. These techniques are called black hat SEO.

Equal to white hat SEO, black hat SEO are forms of techniques used to give quicker result, but may finally be banned moreover temporarily or permanently once the search engines notice what they are doing.

A number of techniques used for black hat SEO have been useless since search engines repeatedly change their algorithm to reduce the use and efficiency of black hat seo technique. But some techniques are still used today. Forms of popular black hat SEO techniques used until today consist of: Hidden text Disguising keywords and phrases by making them the similar color as the background, using a tiny font size, or hiding them within HTML code such as “no frame” sections, ALT attributes, zero-width/height DIVs, and “no script” sections. Though, hidden text is not always spamdexing: it can also be used to improve accessibility.

People viewing websites for a search-engine company may momentarily or permanently block an complete website for having hidden text on some webpages. According to SEO experts, Google has taken steps to avoid this by parsing the colour of text as it indexes it and checking to see if it is similar to or the same colour as the background, giving those pages much lower rankings. Using Scraper Sites, a scraper site is a website that copies all of its content from other websites using web scraping. No part of a scraper site is unique. A search engine is not a scraper site in any way: sites like Yahoo and Google gather content from other websites and index it in order that the index can be searched with keywords. Search engines subsequently display snippets of the original site content in response to a user’s search. In the last few years, and because of the advent of the Google Adsense web advertising program, scraper sites have proliferated at a remarkable rate for spamming search engines.

Open content sites like Wikipedia are a general source of material for scraper sites. Scrapers have a tendency to be associated with link farms and are at times perceived as the similar thing, when multiple scrapers link to the same target site. A frequent target victim site may be accused of link-farm participation, because of the artificial pattern of incoming links to a victim website, linked from multiple scraper sites. Spam Blogs or Splogs Spam blogs, occasionally referred on the way to by the neologism splogs, are artificially created weblog sites which the author uses to promote affiliated websites or to increase the search engine rankings of associated sites. The reason of a splog can be to increase the PageRank or backlink portfolio of affiliate websites, to artificially inflate paid ad impressions from visitors, and/or use the blog as a link outlet to get new sites indexed. Spam blogs are generally a type of scraper site, where content is frequently either inauthentic text or simply stolen from other websites. According to SEO experts, these blogs usually contain a high number of links to sites linked with the splog creator which are often disreputable or else useless websites.

There is common misunderstanding among the terms “splog” and “spam in blogs“. Splogs are blogs where the articles are fake, and are only created for search engine spamming. Blog Spamming Blog spamming or spam in blogs is a form of spamdexing. It is done by automatically posting random comments or promoting commercial services to blogs, wikis, guestbooks, or other publicly accessible online discussion boards. Any web application that accepts and displays hyperlinks submitted by visitors may be a target. Adding links that point to the spammer’s web site artificially increases the site’s search engine ranking. An increased ranking often results in the spammer’s commercial site being listed ahead of other sites for certain searches, increasing the number of potential visitors and paying customers.

Cookie stuffing or dropping take place as soon as viewer visits a website, and in turn from that visit receives a third-party cookie from a totally dissimilar website. It involves placing an affiliate tracking cookie on a website visitor’s computer without their awareness, which will then produce revenue for the person doing the cookie stuffing. As said by the SEO experts, income is generated when the affected user visits the target affiliate site and either creates an account or makes a purchase, depending on the terms of the affiliate agreement. This not only generates fraudulent affiliate sales, but in addition it has the potential to overwrite legitimate affiliates’ cookies, basically stealing their legally earned commissions.

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Video promotion is one of the newest and effective way of internet marketing. It allows you to get your website to rank on the first page of Google, Quick! And you don’t even need a website.

Video promotion is just like a TV commercial but a lot booming. You demonstrate your making or service and list your website address and/or your phone number. If even though you don’t have a website you can drive traffic to your store or to your phone number.

A benefit of video marketing is that, nothing like a TV commercial where nearly all of us just turn to a different channel or hooked on another room, people searching the internet are truly attracted in what you have, as long as your video commercial is appealing. You’ll have targeted eyes understanding every word or listening to the whole thing you have to say. Best of all it’s free.

Video promotion is comparatively a new concept, on the other hand, a lot of experts and internet marketing specialists still doubt its usefulness. People frequently worry that the time spent creating an online video might be better spent using some of the other usual methods of internet marketing or search engine optimization.

But why does video promotion work?

As it’s: Easy, Simple, and Convenient.

EASY: because your prospects don’t have to do anything apart from sitting back and watching with just a click of a mouse.

SIMPLE: because an internet video can be produced in a small number of minutes to a few hours.

CONVENIENT: because watching and listening is always easier than reading, and it frequently takes less of their time.

I discovered video promotion some years ago after considering some of the top internet marketers using it to capture my email address and information. I didn’t quite recognized how to apply it into my marketing efforts but I do understood the power of it. So I bought a domain name that was existing so I could build a website in upcoming time.

Video promotion gives you the power to show your message to your prospects without the requirement for them to carefully read any content.

But, the most important advantage of video promotion is its visibility. It is easy to advertise on a lot of free video sharing websites, but moreover it can be sent around the web without fearing that it loses its ability to get traffic to your site. The social sharing or viral flexibility is also its strongest point.

You can have videos in your website as well, upload them to lots of video sharing sites, or have them bookmarked in social bookmarking sites, which will not only give you many backlinks to your site but also get you a lot of FREE traffic. This is where video promotion has countless advantages more than article marketing.

Everyone know that articles can be copied and forwarded all along in emails. But, people truly don’t like to share content as much as they like to share videos, which can be a lot more entertaining.

Video promotion is now very easier and more convenient to make the most of it, mainly with all the web 2.0 and social media sites that support video, like YouTube.

People say the secret to marketing is creativity. Video promotion surely allows you to be very creative, find out ideas and open your thoughts.  Discover creativity and success with video promotion.

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Then answer is YES!!!

Checking the spelling of the text on your web site is very important, to ensure good content accessibility and readability for your readers, and better crawlability and indexing for search engines.

As web sites are often judged in the blink of an eye, checking your web pages’ spelling can become vital.

Unless this first impression is favorable, or perceivable by people with cognitive disabilities, visitors will be out of your site before you know it!

The cost of embarrassing web site errors, such as misspellings, has increased dramatically as search engines are placing a greater emphasis on proper writing.

Recent studies are indicating that search engines rank web sites higher when they are free from spelling errors. The results of these higher search engine rankings are:

•    Increased traffic

•    More potential customers

Therefore, checking your web pages’ spelling will make your on-line presence friendlier to both humans and search engines.

Is good spelling really that important to SEO?

Search engine optimization often fails to take into account the effect that good writing, and good spelling, can have on the ranking of a web page.

With proper spelling, your web site will make a good impression and will increase your on-line business credibility, both of which are very critical factors for increasing your business revenues.

Do you check the spelling of the content of your web pages as they are posted? If not, you should improve your quality assurance processes and spell check your web site content once it’s on-line.

Tomorrow could be too late, so why not do it now?

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The most common preconceptions with SEO is that if you optimize a site for the benefit of Google then you will rank well with other search engines. However, the big three search engines (Google, Yahoo, and MSN) all use different algorithms that demand different things. Google has a mixed bag but certainly leans towards inbound links whereas Yahoo loves keyword dense content sites. This leaves us with MSN, whose primary consideration when determining their search results seems to be heavily based on internal linking structure and inbound links. But these are far from the only SEO techniques you need to consider.

MSN The Meta Search Engine

MSN Search is a meta search engine. Whereas Google openly ignores your meta tags in the majority of cases MSN blatantly uses them to index your pages and discover your keywords. At the very least you need to include the ?keywords?, ?description?, and ?title? meta tags. Your main keywords should be included in all of these with your primary keyword appearing first in the ?keywords? meta tag. All tags must include the keywords you consider the most important to your site.

Also, because MSN uses the meta tags, you should be careful not to spam them with numerous instances of your keyword or the use of incorrect or inaccurate keywords. At present, meta spamming doesn?t seem to be an issue with the MSNbot but it is only a matter of time and when the change occurs you won?t receive any warning before your site is penalized.

Page Layout And Code

The coding of a page is always an issue with search engines and, therefore, should be important to you as well. If a crawler can?t crawl your site then you are unlikely to be indexed and you certainly won?t receive the high ranking you want. Keep the amount of HTML or any other programming language on your page down to an absolute minimum and ensure that page sizes are below 150KB at the very most.

Another slightly contentious issue is the use of tables. Again, this leads us back to a crawling problem. MSN does not condemn the use of tables on the whole. However, the MSNbot does not like to see tables within tables within tables. This can be a problem if you don?t use CSS and rely on tables to keep your page neat. Including another table in the layout of your page begins to make things look messy from the point of view of the MSNbot.

Keyword Density

Keyword density is an area of SEO that always causes arguments. No search engine openly publishes their requirements in this area but it is widely accepted that while Google has stringent rules in place that require minimal use of keywords both Yahoo and MSN have a much greater tolerance for higher levels. Google prefers only a 2% to 3% density while MSN and Yahoo allow 5% to 6%, possibly even a little higher.

Of course this raises the problem that optimizing for MSN may have you flagged as spam with Google. Fortunately, MSN and Yahoo, both take keyword stemming and keyword variants into account when doing their calculations. Use keyword plurals and stems, and try to ensure that you don?t go above the Google ideal of 2% for each of these variants. Also, it is absolutely imperative that your SEO writing does not prevent you from writing copy that is appealing to human visitors.

Website Infrastructure And SEO

Your website infrastructure is important to MSN. Many sites, my own included, have shown excellent results in MSN based on the internal text links and associated anchor text. Try to use the primary keyword for a page as its title and ensure that you use this keyword in all of your navigation bars on your site. This will have a very positive influence on the MSNbot.

Also, as with all search engines, MSN wants to be able to reach every page of your site quickly and easily. Text links are best for navigation and all pages should be reached within three clicks from your home page. If you use graphical navigation bars then you should consider either changing them to text links or including a sitemap that is one click away from your homepage.

Inbound Link Importance

Inbound links count as votes for your website. The more votes you get from sites the better, but moreover the more influential the sites that provide a link to you the greater your search engine results. In all honesty, MSN currently appear to favor the quantity of links over the quality but search engine algorithms are renowned for evolving so try to plan ahead and get relevant links from popular pages. The most important aspect of any individual inbound link is the anchor text. You must get webmasters to use your primary keyword for the page that the link points to as the anchor text.

MSN SEO Conclusion

MSN Search is gaining a little ground on its major competitor, Google. Microsoft is unlikely to sit back and be happy with only taking a small share of the market so optimizing for MSN in order to ensure that you get beneficial results from their search engine is a very good idea. It is possible to optimize pages and content for all of the major search engines if done properly and carefully.

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It has become a habbit for searching everything on the Internet. If you want to find something on mobile phones, type in mobile phones and within seconds you have thousands upon thousands of websites that can give you that information (you hope). Looking for what Justin Timberlake is up to these days, type in Justin Timberlake and you get all the latest gossip at your fingertips faster than you can say “I’m bringing sexy back”.

This wonderful tool is known to us as Google. Through their top secret algorithm, developed by two students from the University of Stanford, they are able to return all those websites with the information that you seek in a matter of moments. Although the algorithm itself is top secret and highly guarded, there is one aspect of Google that is commonly known by website developers and that is the Google Page Rank, commonly known as PR.

The PR is a ranking system from zero to ten with ten being the highest a website can achieve. This ranking takes into account many factors such as the length of time the website has been active, the website’s content, and the number of websites that post an active link to it. PR’s for websites are usually updated quarterly. A site’s PR can go up or down or not change at all.

Lots of websites are created everyday, and more than 85% of them are gone before three months. The reason the PR takes long time into account is to avoid ranking websites that will no longer exist. There is no sense ranking sites that are brand new, since they either “A”, might be gone and “B” would have no real data to compile just yet anyway.

Content on a website comes into action, because Google ranks a website on specific keywords for that site. For example if you had a site that sold mobile phones, the words mobile phones would rank higher in search results if you had it in your content. However lets say in your content you said you sold used mobile phones, the word “used” might not rank as high since a lot of things can be sold or talked about on the internet that are used.

The last thing that determines the PR is the number of websites that point back to your website or blog. Google looks favorably upon a website if other sites reference it. When a lot of other sites reference your website, it means that your site has credibility and that is factored into the PR. The more sites pointing back to your site the better, and if you have higher ranking websites than your own pointing back, then that is even better. For example, if the NY Times website had a link to your website, with the NY Times being a PR 9, Google would look very favorably upon that link, and your score would certainly increase.

If you are looking for ways to help increase your Google PR, I would recommend creating your site and keeping it active, place quality content on your site that is related to whatever your website is about, and use various techniques, such as link exchanging or article marketing, to obtain links on other websites that point back to your own.

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When you get listed into Google or Yahoo, your website gets instant exposure. Currently there are 1 billion users online.

If you could just get 1 percent of that 1 billion into your website, and then 1% off your website visitor clicks your buy now button or become your customer, you would have gotten 100,000 sales. Just imagine if each of them gives you USD 1 profit with each sale you make online, you would have gotten USD 100,000 !!!

I don’t know about you, but USD 100,000 per year to me is good enough to retire and work from home!!!

If you want to at least start and make an effort, then read on for the secret

NOW, The SECRET?

Google have something called the PageRank. It is how Google ranks a webpage and its importance in the Internet.

So how do you find out about your PageRank?

You need the Google Toolbar, and you can download it at toolbar.google.com.

Once you get it installed, you will see the toolbar appearing in your favourite internet browser (Internet Explorer, Mozilla Firefox, etc.) on the top.

Alright, now you know what is PageRank, let?s work on how to get your website listed into Google again.

The 7 Steps Secret is as simple as this:

1. Type in the keywords of your industry into Google, let?s say ?real estate Malaysia?
2. Go into each of those websites
3. Check their Page Rank
4. Look for a website which has a PageRank of 7
5. Write them an email to ask them to link to your website
6. If they do not want to link, ask them whether you can pay them to link to your site!!!
7. If they still refuse, find some other website owners that will link to you!!!

TIP: Even if you do not get a PageRank 7 website which could get you into Google in 24 hours, try for Page Rank 6 websites which gets you into Google by 48 hours!!!

Article Source: http://EzineArticles.com/?expert=Vincent_Cheng

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