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Secret Of SERP

Leif — Sat, 21 Nov 2009 16:56:21 +0000

As all website owner knows, SERP is the short form of “Search Engine Results Page,” that beautiful list of links that you want your web page to be at the top of all the time. There’s no real point to this article, it is just to improve some general observations of SERPs as if they were gorillas in the mist!

Search engines like a scraper just as much as a low-ranking site.

A “scraper” is a site that just steals your content from your page and reposts it, with a link back to justify the plagiarism. The thing that irritates you is when you search for your site plus a keyword, and five scraper sites comes up before yours. Every now and then when Google is re-building their index, you’ll see this.

High bounce rates aren’t always bad.

Here’s the thing that sounds pretty bad: when the user bounces and instantly clicks another link in the SERP! This tells the search engine (rating these times with their redirected hashed links) that the user did not find what they were searching for on your site. However, when the user goes from SERP to your site to one of your ads – well, that’s a good thing, then, isn’t it?

SERPs are important in reputation management as well.

Lots of webmasters try to play the trick with several sites into the top results for the same terms, reasoning that if they have to compete with someone, they can at least compete with themselves. This makes bad sense from an SEO standpoint, but good sense when you want to make sure that all of the top links about you are written by you or your “friends.” It keeps bad press low on the page, you know.

Studies and analyses show that ranking 1-10 on a search will get about 88% of all clicks.

The remaining 12% goes to results 11 to infinity…

The Google ‘promote-remove-comment’ buttons so far are still a cypher.

You can only see them if you log in with your Google account. So far they seem to have little effect of changing results. It is doubtful that Google would allow the public to handle its results this way. So it’s a feedback feature of some sort, while keeping the superfluous purpose of allowing the user to customize how the links show up on their own SERP. Which is different for everyone. So what’s the point? Do users make the same search day in and day out, and if so why would they want to change the natural order?

The meaning of “Cited by” in a SERP is a link that goes to the result from one or more pages with a “.edu” domain.

Getting a link from a .edu website surely helps for ranking higher in search engines. It is just enough to puts your site in the pink forever; you could just about spam “mesotheleoma” to the page after that and it’ll still rank high. Also, trusted authors are tracked by this system and ranked higher, even on hits that have nothing to do with the reference.

One of the easiest way to rank higher for a high-competition keyword is to misspell it!

RSS Simply Explained

Leif — Thu, 24 Sep 2009 14:58:33 +0000

Recently I had a small discussion with couple of my friends who are also into blogging. Some of them are newbie’s and some are professionals. The topic on which we had a long discussion was about RSS. The main question came up from them was, What is RSS? So here is an simple explanation for those who do not know: RSS, which stands for Really Simple Syndication, it is easily recognizable through the orange square icon usually found at the top of the most blog’s sidebar.

In simple language RSS is like a subscription service which notifies the updates for any new material you have written or published. It helps to save your time and make the sharing easier, keeping up with new stuff where you don’t need to search all your favorite blogs for it. Its something like subscribing to a magazine, new message (or post) gets delivered straight to you, via email or into search engine readers. Depends on the method you have subscribed to. A search engine reader provides the pages with links tp newly available posts or specific ‘cookies’ on the search engine home page that lists the list of last three posts of that specific blog through headline links. RSS is not just allowing your followers to keep track of your new updates but it also has other users, mostly through social media.

When you are publishing new blog post, it also helps to ‘fed’ into your social networking profiles such as Facebook, LinkedIn, Twitter etc. This means that you don’t need to take extra efforts to post your new blog updates in these sites.

RSS is pretty important and helps to increase the readers or boosts more interest from search engines. It is a small plugin that encourages the search engine spiders to follow your blog, and helps to spread your news in the world of web. RSS delivers your messages without efforts, saves valuable time which can be utilized in some more activities and encourages a new audience, usually through social media.

Read More About: RSS Feeds and Feed Submission

Is Cloaking Still Legal?

Leif — Fri, 07 Aug 2009 18:19:26 +0000

The exercise of “cloaking” consists of writing a server-side script that identifies the IP address of the incoming search engine and serves it a Web page that is dissimilar from the one displayed to the common public. The indexed Web page is veiled behind a stealth script, and when the user clicks on the listing in the search engine, he or she is automatically redirected to a client’s site.

People or companies that employ cloaking scripts will frequently rail against the evils of page-jackers and protest against others pinching their HTML codes to reach a improved ranking. But two wrongs don’t make a right, and it rarely happens in any case. There are lot’s of off-the-page ranking factors in most search engines today that this is barely a realistic justification.

There are very few, legitimate uses of cloaking technology…on the other hand they are not at all employed by the kind of SEP companies who charge clients by the click-through. The only time a cloaking script can be legitimately employed is if the user gets the very same content presented to the search engines.

The only time that a cloaking script can legitimately be employed to show a user a changed Web page than the one indexed is if both the user and the search engine view the exact content but not the same graphical content. Search engines don’t make any relevancy judgment about a Web page based on its visual appeal. Their spiders have no way of interpreting the contents of a graphic or any text contained in a graphic. They basically don’t optically identify text.

Here are details why cloaking would not benefit you:

1. If a search engine identifies that you have hired the services of a cloaking provider, you are on the risk of having your site banned or blacklisted. Keep in mind, a search engine has no way of knowing what you have employed a vendor. All they understand is you submitted a “hidden” page for indexing and then redirected the search engine’s end user. So what if you used a provider to help you? Search engines are not interested in exploring each violation case by case to resolve which company hired which supplier. They are only concerned in cleaning their index of hidden pages and penalizing companies that employ this method. If you take advantage of cloaking, you are a legitimate target.

2. All cloaking companies work outside of their clients’ Web sites. No one of them will help you write one META tag or arrange one directory submission. All together, a right ranking listed in a directory or attained by your site itself will navigate visitors to the genuine client site…not to the cloaker’s intermediate page where supplementary traffic can be connected, referred, and at last billed to you. there is no inceptive for the cloaking provider to help you attain rankings in these directories or for your actual Web pages.

In the end, SEP improved throughout the practice of cloaking is, quite possibly, fraud. If you have a realistic company, don’t play with the fire of cloaking. If you wish to manipulate how high your Web pages rank.

Create Smaller Pages to Increase Website Traffic

Leif — Mon, 27 Jul 2009 19:06:02 +0000

Does your page contain many Images or maybe videos and gadgets; these are all killing your chances of getting Traffic from Search engines. Why? For the reason that they make your page big, which Spiders and Bots hate.

If possible, your page must not be bigger than 50k and should not have more than 100 links. Gadgets looks excellent but they will slow down the loading time and have links to the gadget which all goes against you in Search Results.

What should you do about this?
Initially, analyze your page to see how large it is. There are lots of tools offered for checking page size, just search for page size tools. If your page is too big, there is one option you can utilize for making the page smaller. Go to Layout click Blog posts, then Edit number of posts on main page and set the number to 1 or 3 max. Then check your page size again if it’s still too big you may need to loose some of your gadgets. You have to think, do you want a cool Blog or do you wish for some good Traffic. Most gadgets contain “Get this Gadget” and people want them so they go get them and leave your Blog. So they are not that Cool at all. Think about your pictures as well. Try to make them smaller, it will help to make your page smaller.

Other Reason
I regularly notice the Blogs that have crashed my browser for the reason that they were too Big. So I will not revisit them, would you? Just say that, have your blog lost one visitor or possibly numerous because of this. Think about the size of your page. It might be your biggest traffic problem of your site.

How to get indexed by Google in ONE hour

Leif — Fri, 29 May 2009 21:13:46 +0000

If you are not sure with how some people finish with getting their web sites submitted to Google quickly and easily, you are surely going to love this article.

I bet you have heard from a lot of people that it may take days, weeks, even months to get indexed by Google. If you have heard so, you’re now thinking, “OK Leif, you must have had a really hectic day at work today and you’re now confused that this is possible!”.

If I would have readed this blog title in the past, I’m confident that I would be thinking similar thing as you! Ok, let’s get on to how to get indexed by Google within one hour.

The secret is pretty simple. Nearly every site in today’s Internet world uses the social network sharing buttons. On my blog, http://contactdubai.com I include it on every article page.

If you are not having any bookmarking button on your sites, add one now, just look for “Share This” or “Add This” and you will get lot of web sites that let you know how to put a few lines of Javascript code on your web site and it do the rest.

Okay, so now you have this button added to your web site? Wonderful, I would advise going to a page on your web site that you think will be the most important to other users and submit it to a couple of those sites listed in the button.

I have individually found superb success with both Digg, Stumbleupon and Reddit. I launched a web site about 3 or 4 months ago, submitted two links to Digg. I waited about an hour or so and searched Google with keywords that I felt I targeted well and lo and behold there it was, my page was found and indexed with Google. Not only was it found, it was in the top 10!

However, Don’t just stop here. Submitting to the above sites will give you with some quick traffic. It won’t last long if people don’t like your site. Plus point, it won’t cause your other pages to be indexed either. It really is just a start.

After that, create an XML sitemap of your content. Once you have finished this, signup with an account on the Google Webmaster Tools, add your domain and verify your website before continuing.

Once you have finished this, add your sitemap that you previously created. In a few minutes (some times longer), Google will confirm your sitemap and line up all of your links to be indexed.

This is certainly not a assured solution to be indexed any faster. But Google definitely seems to crawl your sitemap on a regular basis and check the links. It moreover checks how often your site is updated, the more regularly it is updated, the more frequently Google will crawl your content!

If it’s possible, you must try to carry out some kind of daily updates to your site. If possible, if you allow users to comment, with a bit of luck there will be some new comments per day and this will cause your data to be considered new.

Hope this article was useful for you. Happy Googling!

Coin-Operated SEO

Leif — Tue, 03 Feb 2009 17:32:09 +0000

When you think of anything which is Coin-Operated, most people think of something that you put money into, and you get a standard result. The system in place doesn’t change, regardless of the results.

So, if you purchase “Coin-Op” seo services from some firm, that firm may just have a set list of action items they perform to your site when you sign the contract.

While there are some things that all seo companies should do for your site, do they all:

* Make any changes to your title tags?
* Add or modify any meta tags?
* Create sitemap(s), one for the site, the other for search engines?
* Suggest any file name changes?
* Address the site architecture?
* Ensure the proper error handling measures are in place?
* Make sure the keyphrases are present throughout all levels of the site?

Not all seo firms will do all these things, and there are some companies that will do more. But, as a defining measure of the company you have selected to perform your internet marketing, they should have some type of checklist to make sure the above items are addressed.

Mini Site or Content-based Web Site?

Leif — Thu, 22 Jan 2009 19:23:48 +0000

Are you in a situation where you are thinking, whether to create a mini site or a
content-based web site for your new product or service? The
purpose of creating a web site should be to attract visitors and
convert them to paying customers. Is a mini site with a few
pages enough to do this or should you spend more time and create
a content-based web site which contains many content pages?

Let’s look at some of the Pros and Cons:

Mini Sites

Pros

1. Easy to set up – you don’t have to be a programmer these days
to create a mini site. Web site templates or software allow most
of the work to be done already.

2. Little time – you could create a mini site within one day if
you have your entire content ready to go.

3. Laser focused on selling one product or service – a mini site
can simply be one long sales page with an order button at the
end.

4. No distractions – customers are distracted by other options on
the web site. With no banners or links to other sites, the customer
can be directed to purchase immediately.

5. Inexpensive to create – if you use a free hosting account
(not recommended), you would just pay for registering a domain
name. Paid hosting services for a mini site can be acquired for
only $30/year.

Cons

1. Difficult for search engines to spider – a web site
containing many relevant pages of content will tend to rank
higher in the search engines than a one page mini site.

2. Lacks pages of content – mini sites often lack in-depth
information about their product or service.

3. Difficult to increase link popularity – getting links from
other web sites increases your link popularity. Webmasters form
other sites want to link to a web site which contains valuable
information that expands their visitors experience.

4. Less traffic – less pages means fewer chances for people to
find your site in the search engines, thereby limiting the
amount of traffic your web site receives.

Content-based web sites

Pros

1. Search engine friendly – creating a content-based page for
every targeted keyword will enable visitors to enter from
numerous points within your site.

2. Easy to acquire links from other sites – webmasters want to
link to web sites that will expand their visitors experience by
providing more information (ie articles) or simplify their tasks
(ie software).

3. Become an authority on your product or service – adding
pages of content related to your product, helps people to make
an informative decision before purchasing.

4. Lots of traffic – creating lots of keyword focused pages and
acquiring incoming and outgoing links to and from other sites
generates lots of free traffic.

Cons

1. Too many options – customers can become indecisive if their
are too many options to choose from.

2. Too many links to other web sites – this may take visitors
away from your site and not return. Ideally you want to keep
them at your site.

3. Can be expensive to build – content-based sites can cost
thousands of dollars to develop if you take into account the cost
of graphics and/or hiring someone to build it for you.

4. Takes a lot of time to develop the web site – building
content-based pages takes time. It may take several years to
create hundreds of content-based pages.

5. Attracts “tire kickers” – visitors want to look around to
glean free information but may never buy.

Conclusion:

Before you decide on what type of web site to develop, first
think of the purpose of your site. If you just need a sales page
and want to drive targeted traffic to your site using paid advertising
(ie paid per click search engines, ezine ads) then a mini site could
be sufficient.

If you plan on becoming an authority on your product or service
and want to attract lots of free search engine traffic, then a
content-based web site will serve you better.

Alternatively, you may create a combination of the two ie begin
with a mini site, leaving room to expand it to a larger content-based
web site in the future.
mini sites mini site content web site content-based site

Ethical tips on on-page SEO optimization

Leif — Sat, 10 Jan 2009 09:25:33 +0000

Search engine optimization is an hard task and should be done manually. In this recent arena we need to follow few points in work procedure to get proper ranking. Ranking can be achieved in a hasty manner but the main thing is to carry forward that ranking in future. Nowadays we all are designing a website and then go for SEO optimization to get ranked into the search engines. Thus the competition is a major factor to get stable rankings.

Yes, it is fact that we all need superb ranking but some of us not concentrating on ethical procedures. They simply need top ranking within a quick time span to influence their clients and for that they never hesitate to accrue black hat techniques into their working methodology. Even they never think about the future progress about that website, these fake SEO peoples don’t concentrate about Google algorithms as well as Google guidelines for ethical SEO optimization.
We have to understand that ours clients are not looking for rankings rater than they are concentrating on vast unique visitors through those rankings. Basically they need more business through their website to fulfill their business goals. It is our duty to make knowledgeable our clients about that ethical SEO guideline because if they were banned by search engine after 6 to 8 months then ultimately they will suffer in every aspect. Thus it is our responsibility to show the flow chat of ethical work process to get ranked.

These are few ethical SEO tips to get stable search engine rankings.

1. Firstly we need a unique design with foremost features. Google always pay their faith to unique web designs, obviously those designs should be very search engine friendly with different kinds of search engine bots.
2. Then we need to concentrate about the age of that site. If the site is very new into the market then you have to face problems to get ranked in top competitive keywords else you can proceed for those keywords.
3. Before starting SEO work we need a quality keyword research for that site. On-page optimization is the base of any SEO optimization and keyword research is the foundation of any on-page optimization.
4. Search engine rankings are mainly depending upon the Meta title and description of every page of that website. Smart use of keywords within the title tag and Meta description is denoted as the professionalism of any SEO services.
5. Then we need to shuffle our targeted keywords with our content and that content should be fresh, catchy as well as unique for the business market.
6. We need to make modifications at our content in a regular interval to maintain the uniqueness of that content.
7. Fixing the canonical issue of that website for better result as well as optimize all images with appropriate alt tags.
8. It is better to rotate internal links of that website through that catchy content with the help of targeted keywords, because search engine crawlers as well as viewers are traveling through the links only.
9. If it is possible then place a brief description within H2 tag of that website with smart punching of targeted keywords at the header part.
10. Placing text links for internal pages is denoted as good SEO services at the footer section. We can use our targeted keywords within those texts while interlinking our important pages.
11. Never ever concentrating on any kind of black hat techniques such as placing hiding content, corking, vast use of targeted keywords within the content etc.