Tag Archives: SEO techniques

Deadly Sins Of SEO

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seo sins Deadly Sins Of SEOSEO is a trade with two sides: one the easy one are obvious mistakes you shouldn’t make, these are the deadliest, and another which is the most difficult one that will give you that extra edge is SERPs. The easy ones can be reviewed in ten easy and again obvious lists. But no matter how easy every now and then I see a website that extremely violates one of these or perhaps even more. Dooming it to the very end of SERPs. So for the record for everyone out there here they are:

1. Do NOT include your URL in your website’s title.
I know it may seem cool to let everyone know which website they are on but I think we all know where they have to look in order to know where they are. And to be honest if they can’t figure it out heck just leave them lost in the vast world of the Internet. Seriously though this will bring your SERPs even lower since the url of your website will barely be found in your content. Links do not count.

2. Your title should be maximum 65 characters long.
Keep it short I don’t think you have that many related keywords on one page. And remember to cut out ordinary words that you can never even hope to rank for like “it”.

3. Do NOT repeat keywords in your description.
You may now think Google cares about your description but it does and repeated keywords will get you stupid penalties for no reason. And try to keep it at maximum 200 characters.

4. Again Do NOT repeat keywords in your keywords META tag.
This is just like asking for your website to disappear people.

5. Do NOT join those tacky link exchange sites.
Sure they promise you links, but those links are put on a page with NOTHING but links. So there is no use to you. Instead it’ll give you a temporary boost until Google figures it out and BAM! next thing you know your website is out of SERP‘s.

6. Keyword stuffing is just a stupid plan.
You may be curious to put nothing but your keywords on a page but if you do tell how it turns out in a year or two. I don’t think I need to warn any smart people out there.

7. Stay away from BLACK HAT TECHNIQUES.
We all have heard of the mind blowing techniques to get your site on top of the SERPs, but what they don’t tell you is how long you are going to keep that top spot. It gives a good effect for a short time and after that the website is BANNED from Google.

8. Navigation is also important for the Search Engines.
So keep them html or php or anything they can see also.  Configuring XML sitemap will help the bots for site navigation.

9. Beyond SEO
The last mistake is optimizing your website for every search engine out there except, oh, that’s right the user. After all your work getting visitors from SERPs and when they get there they immediately leave. Because you’ve forgotten that the whole point of SEO is the user.

It doesn’t matter what others think these are the things you need to take care of first. Keep these things in mind and THEN move on to advance techniques. Which I happen to plan on covering extensively in the future.

Guidelines to Improve your Listings in Google, Yahoo, Msn Searches

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search engines Guidelines to Improve your Listings in Google, Yahoo, Msn SearchesCreating a good website is just a start. To build your website reach to your targeted clients is the target. Although creating a excellent website is very simple and depends on the expertise of the designing company, building your website and your services reach to your targeting clients is the reason for every company. Many of the famous companies own great websites and pay huge amounts to advertising companies for marketing of their websites through google adworks and other PPC campaigns. If you experience these websites they most of these seem to be not following the search optimization techniques which could develop there search results (organic search results) to a much extent and save their huge amounts besides this it can produce much more traffic then advertising campaigns. Here are a some tips that can help you to improve your search listings in all the most important search engines.

1. Create a good and content rich website try to give every helpful information to the audience of your website.

2. Optimize your website’s meta tags to help out the search bots finding your website without difficulty.

3. Use the H1 headings for your targeted keywords.

3. Submite a XML sitemap to google and yahoo.

4. Submit your website to all the most important search engines.

5. Submit your websites to directories to create backlinks.

6. Write blogs and join forums to get quality backlinks and generate traffic to your websites.

7. Join the social networks specially twitter, facebook, linkedin, myspace, hi5 etc and popularize your services.

8. Use yahoo answers as it is a good source to improve traffic.

9. Check your website from google analytics.

10. Use google web master tools.

Finally you need to pass the time for results.

How Google, Yahoo, Msn Creates Descriptions for a Website

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google yahoo msn logos How Google, Yahoo, Msn Creates Descriptions for a WebsiteWebmasters are using different SEO techniques to achieve higher ranking for their site for targeted keywords on all major search engines like Google, Yahoo and MSN as they are one of the most important thing to drive traffic for a website.

After lot of efforts your site will surely rank well on major search engines. But if the title and description of your article is not attractive and eye catching then it is hard to say that viewer will click the url and go through your site.

So, it is important to choose an attractive and eye catching title and description for your site in search engines so that it force a user to click and go through your site. In this way it is important to know that how search engines create description for your site.

Here you can find some important information about how search engines create description for your site:

How Google creates descriptions for a website:

Google is the preferred search engines for most of web surfers on the web.

As per assumptions, Google use to display the description for a website in search results from the meta description tag if a user search for a page by its URL, or if the searched keywords do not appear within the found page.

If the found web page doesn’t have a meta description tag then Google use the sentence that contains the searched keyword as the description to display in search results.

If a web page is listed in the Open Directory Project (DMOZ.org) then Google might also use the description that is used in the DMOZ directory.

How Yahoo creates descriptions for a website:

As per assumptions, Yahoo uses only the first part of the meta description to display in search results which is complemented by a text snippet from the searched page that includes the searched keyword.

In absence of meta description on a web page, Yahoo will use the description of the web page from Yahoo’s directory if that particular page is listed in Yahoo directory.

And in case that web page has no meta description and is also not listed in the Yahoo directory, then Yahoo will display sentences from the found web page that contain the searched keywords.

How MSN/Live creates descriptions for a website:

As per assumptions, MSN/Live uses the first sentence that contains the searched keyword as the description to display in search results.

If the searched keyword does not appear on the page, MSN/Live seems to use the first sentence that appears on the page in search results.

MSN/Live will also use the DMOZ directory description in the results, if a website is listed there.