Webmasters are using different SEO techniques to achieve higher ranking for their site for targeted keywords on all major search engines like Google, Yahoo and MSN as they are one of the most important thing to drive traffic for a website.
After lot of efforts your site will surely rank well on major search engines. But if the title and description of your article is not attractive and eye catching then it is hard to say that viewer will click the url and go through your site.
So, it is important to choose an attractive and eye catching title and description for your site in search engines so that it force a user to click and go through your site. In this way it is important to know that how search engines create description for your site.
Here you can find some important information about how search engines create description for your site:
How Google creates descriptions for a website:
Google is the preferred search engines for most of web surfers on the web.
As per assumptions, Google use to display the description for a website in search results from the meta description tag if a user search for a page by its URL, or if the searched keywords do not appear within the found page.
If the found web page doesn’t have a meta description tag then Google use the sentence that contains the searched keyword as the description to display in search results.
If a web page is listed in the Open Directory Project (DMOZ.org) then Google might also use the description that is used in the DMOZ directory.
How Yahoo creates descriptions for a website:
As per assumptions, Yahoo uses only the first part of the meta description to display in search results which is complemented by a text snippet from the searched page that includes the searched keyword.
In absence of meta description on a web page, Yahoo will use the description of the web page from Yahoo’s directory if that particular page is listed in Yahoo directory.
And in case that web page has no meta description and is also not listed in the Yahoo directory, then Yahoo will display sentences from the found web page that contain the searched keywords.
How MSN/Live creates descriptions for a website:
As per assumptions, MSN/Live uses the first sentence that contains the searched keyword as the description to display in search results.
If the searched keyword does not appear on the page, MSN/Live seems to use the first sentence that appears on the page in search results.
MSN/Live will also use the DMOZ directory description in the results, if a website is listed there.