Tag Archives: TITLE Tag

Deadly Sins Of SEO

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seo sins Deadly Sins Of SEOSEO is a trade with two sides: one the easy one are obvious mistakes you shouldn’t make, these are the deadliest, and another which is the most difficult one that will give you that extra edge is SERPs. The easy ones can be reviewed in ten easy and again obvious lists. But no matter how easy every now and then I see a website that extremely violates one of these or perhaps even more. Dooming it to the very end of SERPs. So for the record for everyone out there here they are:

1. Do NOT include your URL in your website’s title.
I know it may seem cool to let everyone know which website they are on but I think we all know where they have to look in order to know where they are. And to be honest if they can’t figure it out heck just leave them lost in the vast world of the Internet. Seriously though this will bring your SERPs even lower since the url of your website will barely be found in your content. Links do not count.

2. Your title should be maximum 65 characters long.
Keep it short I don’t think you have that many related keywords on one page. And remember to cut out ordinary words that you can never even hope to rank for like “it”.

3. Do NOT repeat keywords in your description.
You may now think Google cares about your description but it does and repeated keywords will get you stupid penalties for no reason. And try to keep it at maximum 200 characters.

4. Again Do NOT repeat keywords in your keywords META tag.
This is just like asking for your website to disappear people.

5. Do NOT join those tacky link exchange sites.
Sure they promise you links, but those links are put on a page with NOTHING but links. So there is no use to you. Instead it’ll give you a temporary boost until Google figures it out and BAM! next thing you know your website is out of SERP‘s.

6. Keyword stuffing is just a stupid plan.
You may be curious to put nothing but your keywords on a page but if you do tell how it turns out in a year or two. I don’t think I need to warn any smart people out there.

7. Stay away from BLACK HAT TECHNIQUES.
We all have heard of the mind blowing techniques to get your site on top of the SERPs, but what they don’t tell you is how long you are going to keep that top spot. It gives a good effect for a short time and after that the website is BANNED from Google.

8. Navigation is also important for the Search Engines.
So keep them html or php or anything they can see also.  Configuring XML sitemap will help the bots for site navigation.

9. Beyond SEO
The last mistake is optimizing your website for every search engine out there except, oh, that’s right the user. After all your work getting visitors from SERPs and when they get there they immediately leave. Because you’ve forgotten that the whole point of SEO is the user.

It doesn’t matter what others think these are the things you need to take care of first. Keep these things in mind and THEN move on to advance techniques. Which I happen to plan on covering extensively in the future.

SEO Tips for Google

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seo tips for google SEO Tips for GoogleGetting a high ranking on Google is a big success. There are a lot of factors that go into pulling a high page rank. I have composed a small list of things that should not be ignored when optimizing your site. Let’s begin from the top:

META Tags- Sorry to say but Google doesn’t read META tags. That includes the KEYWORD tag. Some search engines, however, still use them.

URL- Having a keyword or words in URL will help you to some extent. Having a key word in your URL is not by any means a assurance, but it never hurts.

TITLE Tag- This is an most important step, make use of this tag wisely. Place your top keywords here. Keep in mind, your page is indexed starting from the top of the page. Make this one count.

Site Content- The first section of your site is a important part of your optimization. This will also be used as your site’s description. Be cautious not to exceed on the keywords. Make sure your content makes logic. Your keywords should make up a total of 6% to 8% of your page content. A standard of three hundred words is a excellent rule of thumb.

Header Tags- Header tag < H1 > must be considered important. Make headers uniform on your site. I like using them on the top of my page just before the first paragraph.

ALT Tags- These tags are great for adding up keywords to images, so take benefit of them. I also use mouse over text with linked text.

Links- Any links you have on your site should cover key terms in them. Never use “Click Here” or other unrelated words when creating links.

Bonus tip: When exchanging text links, make use of key phrases as the actual links. This will positively help you out.

Links exchange- This will help to increase your overall ranking. It’s actually better to be linked from another site (one way) than reciprocal (both sites linking to each other). Being linked one way is a huge bonus. Though, the following should be kept in mind.

A: The site you are linking to needs to be related to your site.
B: Google’s page rank of the site should be higher than yours; the higher the better.
C: Stay away from linking to sites that have too many links. A site that has forty or more links will only hurt you.

Bonus Tip: See where you rank on Google by using this free tool. http://www.googlerankings.com/ultimate_seo_tool.php

This Google ranking tool will give you an idea about what keywords you are found on. Use this to help change the keywords you want to be found under. Be sure to check your ranking before you start any optimization. Then do it again 3, 4 weeks after you have completed your adjustments. See if your ranking has gone up.