Is Cloaking Still Legal?

The exercise of “cloaking” consists of writing a server-side script that identifies the IP address of the incoming search engine and serves it a Web page that is dissimilar from the one displayed to the common public. The indexed Web page is veiled behind a stealth script, and when the user clicks on the listing in the search engine, he or she is automatically redirected to a client’s site.

People or companies that employ cloaking scripts will frequently rail against the evils of page-jackers and protest against others pinching their HTML codes to reach a improved ranking. But two wrongs don’t make a right, and it rarely happens in any case. There are lot’s of off-the-page ranking factors in most search engines today that this is barely a realistic justification.

There are very few, legitimate uses of cloaking technology…on the other hand they are not at all employed by the kind of SEP companies who charge clients by the click-through. The only time a cloaking script can be legitimately employed is if the user gets the very same content presented to the search engines.

The only time that a cloaking script can legitimately be employed to show a user a changed Web page than the one indexed is if both the user and the search engine view the exact content but not the same graphical content. Search engines don’t make any relevancy judgment about a Web page based on its visual appeal. Their spiders have no way of interpreting the contents of a graphic or any text contained in a graphic. They basically don’t optically identify text.

Here are details why cloaking would not benefit you:

1. If a search engine identifies that you have hired the services of a cloaking provider, you are on the risk of having your site banned or blacklisted. Keep in mind, a search engine has no way of knowing what you have employed a vendor. All they understand is you submitted a “hidden” page for indexing and then redirected the search engine’s end user. So what if you used a provider to help you? Search engines are not interested in exploring each violation case by case to resolve which company hired which supplier. They are only concerned in cleaning their index of hidden pages and penalizing companies that employ this method. If you take advantage of cloaking, you are a legitimate target.

2. All cloaking companies work outside of their clients’ Web sites. No one of them will help you write one META tag or arrange one directory submission. All together, a right ranking listed in a directory or attained by your site itself will navigate visitors to the genuine client site…not to the cloaker’s intermediate page where supplementary traffic can be connected, referred, and at last billed to you. there is no inceptive for the cloaking provider to help you attain rankings in these directories or for your actual Web pages.

In the end, SEP improved throughout the practice of cloaking is, quite possibly, fraud. If you have a realistic company, don’t play with the fire of cloaking. If you wish to manipulate how high your Web pages rank.

what is cloaking1 Is Cloaking Still Legal?

SEO Tips for Google

seo tips for google SEO Tips for GoogleGetting a high ranking on Google is a big success. There are a lot of factors that go into pulling a high page rank. I have composed a small list of things that should not be ignored when optimizing your site. Let’s begin from the top:

META Tags- Sorry to say but Google doesn’t read META tags. That includes the KEYWORD tag. Some search engines, however, still use them.

URL- Having a keyword or words in URL will help you to some extent. Having a key word in your URL is not by any means a assurance, but it never hurts.

TITLE Tag- This is an most important step, make use of this tag wisely. Place your top keywords here. Keep in mind, your page is indexed starting from the top of the page. Make this one count.

Site Content- The first section of your site is a important part of your optimization. This will also be used as your site’s description. Be cautious not to exceed on the keywords. Make sure your content makes logic. Your keywords should make up a total of 6% to 8% of your page content. A standard of three hundred words is a excellent rule of thumb.

Header Tags- Header tag < H1 > must be considered important. Make headers uniform on your site. I like using them on the top of my page just before the first paragraph.

ALT Tags- These tags are great for adding up keywords to images, so take benefit of them. I also use mouse over text with linked text.

Links- Any links you have on your site should cover key terms in them. Never use “Click Here” or other unrelated words when creating links.

Bonus tip: When exchanging text links, make use of key phrases as the actual links. This will positively help you out.

Links exchange- This will help to increase your overall ranking. It’s actually better to be linked from another site (one way) than reciprocal (both sites linking to each other). Being linked one way is a huge bonus. Though, the following should be kept in mind.

A: The site you are linking to needs to be related to your site.
B: Google’s page rank of the site should be higher than yours; the higher the better.
C: Stay away from linking to sites that have too many links. A site that has forty or more links will only hurt you.

Bonus Tip: See where you rank on Google by using this free tool. http://www.googlerankings.com/ultimate_seo_tool.php

This Google ranking tool will give you an idea about what keywords you are found on. Use this to help change the keywords you want to be found under. Be sure to check your ranking before you start any optimization. Then do it again 3, 4 weeks after you have completed your adjustments. See if your ranking has gone up.

Points on Monitoring Your Website

statcounter full Points on Monitoring Your Website

Every business needs to be monitored for how it is fairing. Monitoring is the main concept behind every suggestion boxes, exit surveys, customer feedback forms and many other devise. Without feedback form from the customer, revenue, monitoring inventory, expenses and  other benchmarks, a quick slide down or a slippery slope can be taken by a  business, without the owner ever seeing it coming or being able to stop the slide.

Webmasters should also be monitoring on their websites. Most of the points can be classified as traffic related or server performance related. Here is the list of my points, which will be helpful to monitor your website.

Monitoring website traffic

Traffic totals. You want to know how much traffic you are generating. If the line on the graph is heading down, you know you have to find out why.

Referrers. It’s not enough just to know how many visitors you are getting. You need to know where they are coming from. I discovered I was getting a lot of visitors from Linkedin. They were all being funneled into my Article on “Free Internet Marketing Methods That is Blogging”. Suddenly I knew I should get more links from other social bookmarking sites. Valuable information.

Searches: Much to my surprise, my site started getting a ridiculous number of hits from the search for ” Blogging “. It just so happens I wrote a humor column on free Internet marketing methods . I was surprised to see it getting so much traffic for such a generic, competitive search term. If that had been a term of a little more relevance for me, this information would have lead me to properly optimize the page and get even more traffic.

Pages viewed per visit: If people visit only one page per visit, you have some work to convince them to visit more pages, like those that make you money.

Pages visited: So you threw up on your site something cool as an add-on. How were you to know that other webmasters would link to it and send a whole bunch of traffic your way? Well, now you know, so add some copy to the page to pull visitors into the rest of your site.

Monitoring website performance

Forms: Are they all functioning? A good website monitoring service can keep tabs on them for you. The last thing you want is to have lost hundreds or thousands of subscribers because a sign-up form stopped functioning

Shopping carts: Slow and complicated shopping carts are responsible for an estimated $25 billion in lost sales. Make sure yours is functioning properly. A good website monitoring service can watch this for you, too.

Download speed: Clear your cache and test your pages. Hmm. Maybe those images are a bit large. Time to compress them, or even remove some. Remember that some people are on a much slower connection than you are. I use a satellite connection sometimes, but when I don’t, my connection speed is 28K.

Server speed: Are there problems with server speed? Maybe not where you are, but on the other side of the world. Global website monitoring can alert you to a transatlantic connection problem, so you can take it up with your web hosting service.

Server accessibility: All the web hosts promise 99% accessibility. But is that for real? Who monitors them? By one estimate, 75% of inaccessibility is not on the hosting server, but rather on the Internet’s backbone network and in global routing. A global website monitoring service can help identify the problem, so that you can work with your web hosting company to resolve it before too many sales are lost.

Fun: If you are not having fun, audition for that drummer position in the local band. There is no point spending your life doing something that bores you. Webmastering should be fun.