Lots of webmasters are either clicking their heels or kicking their LCDs. Google’s Pagerank Update is sweeping world wide and apparently, a lot of people lost overhyped pagerank than gained. That’s where all the heat’s blowing from.

I myself lost ranking at my two sites (dropped to PR4, PR1), gained at two (accelerated to PR5), and the rest stayed idle.

For those who lost, don’t worry It isn’t the day of a judgment. PR drop doesn’t certainly mean SERP drop. I know. I’ve seen PR drop before and my SERP stayed the same or in reality increased.

Now for those who dropped, here are a few strategies to keep up and improve the traffic you still ask for:

• Roll out the Classified ads- Maintain posting classifieds online and offline. Adsense, Turn over and yeah- bumper stickers will drive paying customers to your site. Just verify you got great stuff to keep your site sticky.
• RSS submission -Even as content is a king, RSS is queen in a world of info excess. Most people  fire up their feedburners, snarfers and aggregators daily. Take care that you’re ahead on the RSS train.
• Article submission- I snagged lots of backlinks to my NLP , SEO Consulting and Executive Coaching sites by submitting on a regular basis to Article Directories. These backlinks continue to multiply when lots of people copy the articles to their blogs and webs. Think of it as a safetynet of votes to your site even though primary link partners go belly up.
• Press release submission- Submitting pr to associated newswebs can bring reporters writing you up in the dailies, not just online. This brings new life into the dead electrons of your web.
• Forums signatures- For sure, they don’t get you PR juice. But who is concerned? If people like what you post, they’ll follow your signature and spend time on your site.
• Blog Submission- Look at Connected Internet’s wide readership and considerable revenues.
• Directory submission- We all know directories have lost PR weight. Fact is, paid directories have either dropped in ranking or been deindexed. However, there’s still marginal usefulness to getting your links on the directories: you catch up the random visitor.
• Ebook submission- Submitting free ebooks to a few software repository sites got me numerous backlinks when grinning freeloaders started posting them on their webs. You’ll improve ranking faster than you can say “pagerank” a lot of times.
• Pad file submission- Quickly fetch the attention to your blog by releasing killer apps to download.com. Adobe.com got its PR9 by releasing free software- the adobe acrobat reader. With lots of copies floating the web, it’s no surprise that their PR soars. with good reasons.
• Video upload- A few of mine still creep around Youtube and lassoo hardly stayed  into the ole corral.
• Social bookmarking- Technorati. Digg. Newsvine.  Web 2.0 technologies make it likely to launch viral marketing campaigns and not even need to take much effort.

Go Ahead!!!

Bookmark

The exercise of “cloaking” consists of writing a server-side script that identifies the IP address of the incoming search engine and serves it a Web page that is dissimilar from the one displayed to the common public. The indexed Web page is veiled behind a stealth script, and when the user clicks on the listing in the search engine, he or she is automatically redirected to a client’s site.

People or companies that employ cloaking scripts will frequently rail against the evils of page-jackers and protest against others pinching their HTML codes to reach a improved ranking. But two wrongs don’t make a right, and it rarely happens in any case. There are lot’s of off-the-page ranking factors in most search engines today that this is barely a realistic justification.

There are very few, legitimate uses of cloaking technology…on the other hand they are not at all employed by the kind of SEP companies who charge clients by the click-through. The only time a cloaking script can be legitimately employed is if the user gets the very same content presented to the search engines.

The only time that a cloaking script can legitimately be employed to show a user a changed Web page than the one indexed is if both the user and the search engine view the exact content but not the same graphical content. Search engines don’t make any relevancy judgment about a Web page based on its visual appeal. Their spiders have no way of interpreting the contents of a graphic or any text contained in a graphic. They basically don’t optically identify text.

Here are details why cloaking would not benefit you:

1. If a search engine identifies that you have hired the services of a cloaking provider, you are on the risk of having your site banned or blacklisted. Keep in mind, a search engine has no way of knowing what you have employed a vendor. All they understand is you submitted a “hidden” page for indexing and then redirected the search engine’s end user. So what if you used a provider to help you? Search engines are not interested in exploring each violation case by case to resolve which company hired which supplier. They are only concerned in cleaning their index of hidden pages and penalizing companies that employ this method. If you take advantage of cloaking, you are a legitimate target.

2. All cloaking companies work outside of their clients’ Web sites. No one of them will help you write one META tag or arrange one directory submission. All together, a right ranking listed in a directory or attained by your site itself will navigate visitors to the genuine client site…not to the cloaker’s intermediate page where supplementary traffic can be connected, referred, and at last billed to you. there is no inceptive for the cloaking provider to help you attain rankings in these directories or for your actual Web pages.

In the end, SEP improved throughout the practice of cloaking is, quite possibly, fraud. If you have a realistic company, don’t play with the fire of cloaking. If you wish to manipulate how high your Web pages rank.

Bookmark

If you are searching a web host for your website, then you are probably being faced with lots of unusual choices. Sorry to say but nearly all of these choices aren’t always so clear that we can see when they’re difficult to deal with or pointless. Free web hosting these days has lots of different features that may catch your attention.

But what is the difference between a typical Web Host and PHP hosting? There are several things that will divide the PHP host from the more typical hosts. First, by programming in PHP, your website will be able to take benefit of all sorts of useful things. If you would like to have your website allow users to log on under their own user names, then you can make use of PHP scripting to do this. This will make sure that you will be able to offer each of your visitors a unique and customized experience when they visit your website!

At times, you may discover that a service provider will offer you cheap hosting, but charge additional to let you to use MySQL. MySQL is a database that PHP scripting can connect to and store or retrieve information from.

You might be asking yourself, “Well, what’s difference between a PHP and a typical Web Host?” Well, all of this interactivity that you will be able to get through your PHP hosting provider is basically not available with the typical Web Hosts. So if you would like to allow people to do more than just look at your website and the things you have on it, in that case you should certainly go for some of the cheap PHP hosts that are available on line!

Bookmark

What do you try to find in a web host? A small price? Reliability and excellent support I think. If you’re anything like today’s grand webmaster, you’re looking for the most excellent features. There are many programs and management tools available to make your site standout but I bet there are a few features you don’t think about at all. A lot ignored but one should never fail to remember about important security features as they will help to keep your web hosting environment protected from a range of fear. Security features are plentiful but here are some you just can’t do without:

SFTP: Short for Secure File Transfer Protocol, SFTP is more efficient and secure variation of FTP. In its purest form, FTP only has the facility to transfer files, leaving them open to a range of security breaches for example eavesdropping, tampering and even interception of the entire file. A web hosting company offering SFTP provides you with the ability to secure your files in transfer with SSH (Secure Shell Host), a procedure that protects data with government recommended 128-bit encryption.

SSL: Secure Sockets Layer or SSL, must be integrated on any website that sells products or services. SSL is a standard encryption protocol designed to keep internet communications secure. If a web hosting company doesn’t support a shared or private SSL certificate, you have to turn in the opposite direction and search for another provider.

Data Backups: Data backup and restoration is not only somewhat that must be practiced with the files on your hard drive, but those on the web host’s server also. All it takes is one technical difficulty or demolisher for the web hosting company to lose a server and all of your website data. The good thing is that nearly all providers perform surplus backups to make sure that your data can be restored in the event of a failure. To be on the secure side, I advise looking into a web host that offers a utility that allows you to backup your own data.

Network Security: Apart from protecting your files and website transactions, you also need to keep an eye out for security features that protect the web hosting company’s network. Do some research to learn how the web host is protecting their infrastructure, keeping in mind that intrusion detection systems, firewalls, DDoS protection, virus and spam filtering are general features. Servers are main targets of hackers and malicious code writers so if the hardware is breached or goes down, your website will suffer right along with it.

These are just some of numerous security features a web hosting company must offer to ensure the security of your website data. Hackers are continually trying to crack into web servers whereas malware writers are releasing new infectious strains day by day. A web host that doesn’t take this into mind is basically leaving you unprotected for exploitation.

Bookmark

Search engine optimization and marketing give powers to companies to present their website information in a additional user-friendly and spider-friendly method, accordingly helps in leading to better site visibility and, as a result, improved online business and sales.

Web Analytics is an important feature of SEM.  Analytics enables companies to efficiently calculate the advertising and marketing Campaigns and tactics employed to boost online business.  Analytics invariably involves at least two most important considerations:  what sort of activity is happening on the site and how well are existing marketing strategies faring?

The Web Analytics involvement classifies web analytics as “the objective tracking, collection, measurement, reporting and analysis of quantitative Internet data to optimize websites and marketing initiatives”.    Web Analytics empowers companies increasing their site business to better comprehend site visitors and how they react with that site, trends in site traffic, marketing campaigns, and conversion dynamics, along with other important factors.

Web Analytics allows companies to resolve the factors preventing site visitors from following through on their conversion objectives.   It enables companies to recognize different types of site visitors, in order that they can notice who their most excellent customers are and which markets are most profitable.  Web Analytics allows companies to detect how the site operates, and to specifically target most favorable search marketing campaigns and/or strategies (i.e. Pay-For-Calls and Pay-Per-Click Advertising, SEO).   Constant upgrading in site performance must be a central objective of Analytics; this important information should be shared with relevant company personnel (i.e. Sales and Marketing) so that Website and Marketing Campaigns can be adjusted.

Understanding Web Analytics outcome is considerably improved when a company sets up an constant Improvement Program based on Key Performance Indicators (KPIs).  KPIs must be rooted in a company’s prime business goals and the website’s role in meeting those goals.  KPIs must be company-specific, simply measurable, in line with long-term objectives, and agreed upon by all relevant personnel, specifically management.  Two important KPIs worth measuring, for example, are cost per action and come back on advertising spending.

Quite a lot of very good analytics solution packages currently available on the market can be employed to measure KPIs (i.e. Coremetrics, Omniture, WebSide Story, WebTrends).   Advanced analytics thought is also moving towards people, process and organization; as such, analytics is starting to embrace the whole marketing approach practiced by companies, in order that the next step is towards developing a science of holistic analytics, not just web analytics.

Effective web analytics, then, involves in excess of just excellent reporting and measuring and marketing predictions; it entails making a company’s online marketing efforts accountable and dumping the hopeless strategies while embracing the effective ones.  Effective web analytics involves taking important action sooner rather than latter.  Finally, effective web analytics aspires to be part of a greater whole, and to evaluate a company’s marketing efforts as a whole and take action from there.

Bookmark

Every business needs to be monitored for how it is fairing. Monitoring is the main concept behind every suggestion boxes, exit surveys, customer feedback forms and many other devise. Without feedback form from the customer, revenue, monitoring inventory, expenses and  other benchmarks, a quick slide down or a slippery slope can be taken by a  business, without the owner ever seeing it coming or being able to stop the slide.

Webmasters should also be monitoring on their websites. Most of the points can be classified as traffic related or server performance related. Here is the list of my points, which will be helpful to monitor your website.

Monitoring website traffic

Traffic totals. You want to know how much traffic you are generating. If the line on the graph is heading down, you know you have to find out why.

Referrers. It’s not enough just to know how many visitors you are getting. You need to know where they are coming from. I discovered I was getting a lot of visitors from Linkedin. They were all being funneled into my Article on “Free Internet Marketing Methods That is Blogging”. Suddenly I knew I should get more links from other social bookmarking sites. Valuable information.

Searches: Much to my surprise, my site started getting a ridiculous number of hits from the search for ” Blogging “. It just so happens I wrote a humor column on free Internet marketing methods . I was surprised to see it getting so much traffic for such a generic, competitive search term. If that had been a term of a little more relevance for me, this information would have lead me to properly optimize the page and get even more traffic.

Pages viewed per visit: If people visit only one page per visit, you have some work to convince them to visit more pages, like those that make you money.

Pages visited: So you threw up on your site something cool as an add-on. How were you to know that other webmasters would link to it and send a whole bunch of traffic your way? Well, now you know, so add some copy to the page to pull visitors into the rest of your site.

Monitoring website performance

Forms: Are they all functioning? A good website monitoring service can keep tabs on them for you. The last thing you want is to have lost hundreds or thousands of subscribers because a sign-up form stopped functioning

Shopping carts: Slow and complicated shopping carts are responsible for an estimated $25 billion in lost sales. Make sure yours is functioning properly. A good website monitoring service can watch this for you, too.

Download speed: Clear your cache and test your pages. Hmm. Maybe those images are a bit large. Time to compress them, or even remove some. Remember that some people are on a much slower connection than you are. I use a satellite connection sometimes, but when I don’t, my connection speed is 28K.

Server speed: Are there problems with server speed? Maybe not where you are, but on the other side of the world. Global website monitoring can alert you to a transatlantic connection problem, so you can take it up with your web hosting service.

Server accessibility: All the web hosts promise 99% accessibility. But is that for real? Who monitors them? By one estimate, 75% of inaccessibility is not on the hosting server, but rather on the Internet’s backbone network and in global routing. A global website monitoring service can help identify the problem, so that you can work with your web hosting company to resolve it before too many sales are lost.

Fun: If you are not having fun, audition for that drummer position in the local band. There is no point spending your life doing something that bores you. Webmastering should be fun.

Bookmark

Then answer is YES!!!

Checking the spelling of the text on your web site is very important, to ensure good content accessibility and readability for your readers, and better crawlability and indexing for search engines.

As web sites are often judged in the blink of an eye, checking your web pages’ spelling can become vital.

Unless this first impression is favorable, or perceivable by people with cognitive disabilities, visitors will be out of your site before you know it!

The cost of embarrassing web site errors, such as misspellings, has increased dramatically as search engines are placing a greater emphasis on proper writing.

Recent studies are indicating that search engines rank web sites higher when they are free from spelling errors. The results of these higher search engine rankings are:

•    Increased traffic

•    More potential customers

Therefore, checking your web pages’ spelling will make your on-line presence friendlier to both humans and search engines.

Is good spelling really that important to SEO?

Search engine optimization often fails to take into account the effect that good writing, and good spelling, can have on the ranking of a web page.

With proper spelling, your web site will make a good impression and will increase your on-line business credibility, both of which are very critical factors for increasing your business revenues.

Do you check the spelling of the content of your web pages as they are posted? If not, you should improve your quality assurance processes and spell check your web site content once it’s on-line.

Tomorrow could be too late, so why not do it now?

Bookmark

It’s often a cheap web hosting or budget web hosting company or service provider that you look for, when you are a small business owner looking to expand your small business to the Internet or when you start up your own small internet based business. Certainly, a budget web hosting service is a nice option for small internet based business.

Well, a budget web hosting service is that which fits in your budget. Generally, a budget web hosting company or service provider offers you more, paying less. It provides you more storage space, more bandwidth, and 99.9% internet connectivity in cheap rates. It simply provides everything that an expensive web hosting service provides, but in cheaper price. It provides an interface or control panel for managing the web server and writing or installing scripts for applications like forums and content management; SSL for e-commerce websites, and other services like e-mail.

Storage space plays very important role in web hosting. It is the space that a web hosting company provides you to store the content and files of your website. Generally, web hosting companies demand more prices for more storage spaces, but a budget web hosting company provides more storage space in cheaper cost. It’s always the storage space and its price that makes a budget web hosting company stand apart from the rest of the crowd.

Bandwidth is another important thing in web hosting. A budget web hosting company can provide up to 250GB of bandwidth for as low as $5.95 a month. That much of bandwidth is considered as very good for a small business, and it can provide you a generous network speed to ensure that your website remains working at all time.

With millions of new websites created each year, many cheap web hosting and budget web hosting companies have come up to meet the demand. Some budget web hosting companies really offer competitive internet connectivity and other services to catch maximum number of clients. Some claim to be offering 24/7 internet connectivity to make your sites working all the time. Some budget web hosting companies provide up to 100 email accounts to a client in general. Some budget web hosting companies also provide E-commerce capability in the hosting. So, there are numerous budget web hosting companies out there, you just need to find them.

Bookmark

Making money with Articles: Picking a good web hosting company is important to keeping your website open and your costs down. There are many to choose from, as well as different pricing plans to look over.

Depending on the amount of sites that you direct the mind on building, you may need a larger web space in the long run.

You should start with the smallest web space that you can get for test, as an precaution if niche website Internet marketing does not work out for you. You may want to add on later, so make sure that your provider offers that option.

You will want to choose a provider that has a reliable service. If your site is down or takes to long to open up when visitors are trying to get in, it may lead them to click out of your site and move on to the next one.

They will not visit the site in the future since they will remember their bad experience. For this reason, it is probably best to be with a well known company who you can check reliable references on. There are many small hosting providers that offer space for as low as $.50 to $1 per month, however, you never know what you will be getting and many of them want you to pay for at least a years worth in advance.

You will also search for the one that has the most affordable hosting. If you can create your own small site or have one made for you, then you will probably be able to find space for as low as $3 to $4 per month. However, if you need to choose a company that offers a What You See Is What You Get (WYSIWYG) website builder, then you will probably end up paying $10 to $15 per month for the smallest amount of space. But if this is the only way that you can build a site, then you should take care of this.

Some web hosting providers may also offer a deal on a yearly URL or other products when you make a web hosting purchase.

Ultimately, whatever web hosting provider you choose will depend on your individual needs and what you can afford. Hopefully you will be able to snap up a well known provider at a low price who will allow you to upgrade your service according to your needs.

Bookmark

Articles are usually considered to be more informative and accurate where details are concerned. Blogs have arrived as a means to get your message across in a personal way. From a search engine perspective, both are a great source of information. But which one to rank better?

First, let’s look at the value each one brings:

Articles:

Informative, Authorative, detailed, marketing driven.

Blogs:

Timely, personal, have “inside point of view” usually updated on a frequent basis

From a freshness perspective, Blogs clearly win out over the articles.

Exposure:

Unless your blog is highly ranked, the articles will get more exposure, since there are more chances of your article being seen by more people. There are many sources on the internet that you can submit your articles too.

From a business perspective, I can say that articles help re-enforce what you are selling. By writing an article instead of a blog, there is a perception that more care is taken to writing an article, therefore the information contained within is worth more.

People know that a blog will have a personal spin to it, whether the author is blasting a company, or promoting something that they have a personal or professional interest in.

From my own trials, no one has made any purchases for any product being pushed in a blog, but instead there has a distinguishable influx of sales that can be directly traced back to an article.

So what does this mean to you?

If you have a product or service you want to promote, use an article. If you need to get something off your chest, create a blog. While both are thought of very well by the search engines, you’re ultimate goal is to convert the user, not confuse the search engines.

Bookmark